MindMap Gallery Product strategy knowledge summary
Summary of marketing knowledge points for the junior college-to-undergraduate examination. Product strategy includes: product and product life cycle, new product strategy, product portfolio strategy, product quality strategy, brand and trademark strategy, packaging and labeling functions.
Edited at 2020-11-14 10:14:09This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Product Strategy
Products and product life cycles
product concept
Products refer to material and non-material forms that are provided to the market and meet people's needs. Product = entity service
product market life cycle
There are three meanings of product life cycle: natural life cycle, technology life cycle, market life cycle,
Product market life cycle stages: introduction period, growth period, maturity period, decline period
new product strategy
new product concept
New products refer to products with new features that are sold for the first time in a certain space.
Principles for developing new products: features, capabilities, market, benefits, conformity to national conditions, investigation
Procedures for developing new products
Clarify the guiding ideology, formulate development plans---conduct market research, prioritize development projects---new product conception and design---test marketing and identification of new products
Strategies for developing new products
Develop function strategy, simplify product structure strategy, copy and copy strategy, correct shortcomings strategy, analog transplant strategy, feature development strategy, series innovation strategy, convenience development strategy
product mix strategy
The concept of product mix: Product mix, also called product mix, provides a combination of products to the market, that is, business scope and structure
product mix decisions
Product portfolio breadth decisions
Product portfolio length decisions
In-depth product portfolio decisions
Product portfolio relevance decisions
Product line length decisions
There are two ways for an enterprise to increase the length of its product line: 1. Extension of the product line, 2. Expansion of the product line
Product modernization decisions
Two ways, item-by-item update, comprehensive update
product quality strategy
The concept and significance of product quality
Product quality refers to the effective characteristics of an object whose use value can meet the needs of users.
The concept of product quality is specific: performance, life, reliability, safety, economy, convenience
product quality decisions
Product quality standards and quality level decisions
Communication of product quality information
Product quality management decisions
Three alternative quality management strategies: improving product quality, long-term quality stability, and reducing product quality
Brand and Trademark Strategy
Related concepts of brand: Brand is the brand of a product. It can be used to identify the seller's products so as to distinguish them from other competitors' products. Brand is a collective concept that includes: brand name, brand logo, trademark and other concepts.
Whether the brand has made a decision
It is the first decision about branding, that is, whether to establish a brand for the product.
Brand ownership decision
Who owns the brand?
Manufacturer's brand, intermediary brand, and the above two brands coexist
Brand unified decision-making
Individual brands, unified brands, classified brands, company names plus individual brands
Brand naming and design decisions
Multi-brand decision
One company, multiple brands
Brand repositioning decision
The market environment is changing and brands need to be repositioned
Packaging and labeling role
The meaning and function of planer: Packaging is part of the product, usually referring to the packaging of the product
The role of packaging: protect product use value, facilitate operation and consumption, facilitate product identification, and facilitate product sales
Basic requirements for packaging design
Characteristic, gorgeous, convenient, intuitive, real, safe, artistic
Basic packaging strategies
Unified packaging, matching packaging, divided packaging, reusable packaging, and gift packaging
Function and design of labels: Labels refer to explanatory text attached to packaging. Labels have multiple functions: naming, ingredients, usage, weight and other information related to the benefits of buying a house. Labels should be concise and self-explanatory