Homogeneous purchase products

Idiosyncratic shopping items

Raw materials, semi-finished products and components

equipment

Accessory equipment

A group of products sold by a specific seller to buyers

Also called product category, it refers to a group of closely related products that can meet similar needs.

Various specific products of different varieties, specifications, and qualities in the product category. They are different from the company's unique products and are also every product listed in the product catalog.

Multiple different product lines

The total number of product items in the product portfolio

The number of product items contained in a product line

The extent to which product lines are related to each other in terms of end use, production conditions, distribution channels, or other aspects

Get more profits

Satisfy dealers whose sales have declined due to insufficient product lines

Make full use of excess productivity

Strive to become a leading enterprise with complete product lines

Try to fill market gaps and prevent competitors from invading

Excessive competition between new and old products of enterprises

Make customers feel the differences between products within the product line

From the perspective of meeting market needs

Refers to the entire process that a product goes through from being put into the market to exiting the market.

Introduction period

growth period

mature stage

Recession

quick skimming strategy

slow skim strategy

Rapid Penetration Strategy

slow penetration strategy

Product Strategy

Channel strategy

Promotional strategy

Price Strategy

market improvement

Product improvements

Marketing mix improvements

strategic judgment

Marketing strategy

An overall product that appears in a certain market for the first time or is provided by an enterprise to a certain market for the first time and that can meet certain consumer needs.

New products

new product line

Supplements to current product lines

Improvements and updates to current products

market repositioning

cost reduction

Find, Inspire, Submit

Market, internal company, sales, income conditions

The size structure of the target market and description of consumer purchasing behavior characteristics

Estimated product positioning and sales volume

Expected product price, distribution channels and initial marketing budget

Describe the company's long-term sales and profit goals, as well as marketing mix strategies for different periods

Forecast sales, estimate costs and profits

Reagents put on the market

Choice of investment location

Target market selection

marketing mix strategy

Consumers are aware of the new product but lack information about it

Consumers are motivated to seek information about this product

Consumers consider the wisdom of the new product during the trial period

Consumers use the new product on a small scale to improve their assessment of its value

Consumers decide to adopt the new product frequently and fully

internal marketing strategy

external marketing strategy

tangible differentiation

process differentiation

Image differentiation

"Real Moment" Strategy

Self-service strategy

After-sales service strategy

Service rendering strategy

Asset role

image effect

recognition function

Protective effects

Guarantee function

Can accurately explain the performance of the company

Make it easier for companies to raise funds

Provide basis for Pierre to make Bingo decisions

Focus on the future growth and development of the company, such as brand extension capabilities

Including brand loyalty, brand awareness, brand recognition, brand associations and other brand assets

Products with a high degree of homogeneity do not require a brand, such as coal, wood, etc.

Dominance, design quality features, etc. are all felt by the manufacturer

Controllable supply

Controllable purchase price

Retail store shelf space, etc.