MindMap Gallery Marketing Chapter 5 Product Strategy
Marketing Chapter 5 Product Strategy Mind Map
Edited at 2020-05-29 23:54:03This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Chapter 5 Product Strategy
Section 4 New Product Development Strategy
(1) Concept of new products
1. Brand new product
2. Replacement of products
3. Improved new products
4. Enterprise new products
(2) Characteristics of new products
1. Superiority
2. Adaptability
3. Ease of use
4. Profitability
(3) The significance of developing new products
(4) The process of consumers adopting new products
1.Awareness stage
2.Interest stage
3. Evaluation stage
4.Trial stage
5. Adoption Phase
(5) Methods of new product development
1. Develop new products according to user needs
2. Learn from history to develop new products
3. Development and utilization of new technologies
4. Series product development
5. Popular psychology development
6.Special product development
(6) Procedures of New Product Development Law
Section 3 Product Mix Strategy
1. Definition of product portfolio
(1) Product portfolio
(2) Product line
(3) Product projects
(1) Breadth of product portfolio
(2) Length of product portfolio
(3) Depth of product portfolio
(4) Relevance of product portfolio
2. Application of product portfolio strategy
(1) Comprehensive strategy across the board
(2) Market professional strategy
(3) Product professional strategy
(4) Limited product professional strategy
3. Product portfolio adjustment strategy
(1) Expand the original product portfolio
1. “High-end product strategy” and “low-end product strategy”
2. Product serialization strategy
3. Strategies to increase product lines
(2) Reduce the original product portfolio
4. New product development strategy
(1) Concept of new products
1. Brand new product
2. Replacement of products
3. Improved new products
4. Enterprise new products
(2) Characteristics of new products
1. Superiority
2. Adaptability
3. Ease of use
4. Profitability
(3) The significance of developing new products
(4) The process of consumers adopting new products
1.Awareness stage
2.Interest stage
3. Evaluation stage
4.Trial stage
5. Adoption Phase
(5) Methods of new product development
1. Develop new products according to user needs
2. Learn from history to develop new products
3. Development and utilization of new technologies
4. Series product development
5. Popular psychology development
6.Special product development
(6) Procedures of New Product Development Law
5. Brand and packaging strategy
(1) Brand strategy
1. The meaning of the brand
2. The connotation of the brand
3. The role of brand
4. Application of brand strategy
Does the brand have a strategy?
Use middleman brands
Brand unified strategy
(2) Product packaging strategy
1. Meaning and function
The meaning of product packaging
The role of product packaging
2. Application of product packaging strategy
Similar packaging strategies
Combination packaging strategy
Comes with gift packaging strategy
Reuse packaging strategy
Portion Packaging Strategy
Update packaging strategy
Differential packaging strategy
3. Product packaging instructions
Contents of the packaging instructions
Benefits
Instructions
product service
form of packaging instructions
text description
Pattern description
Text plus graphic description
4.Principles of packaging design
rationality
imageability
artistry
scientific
Section 2 Product Life Cycle Strategy
1. Concept and division of product life cycle
(1) Introduction period
(2) Growth period
(3) Maturity period
(4) Decline period
2. Characteristics of each stage of the product life cycle
(1) Product sales volume
(2) Product price
(3) Product cost
(4) Sales profit
(5) Market competition
(6) Consumer attitudes
3. Division of each stage of the product life cycle
(1) Analogy
(2) Sales growth rate ratio method
4. Marketing strategies for each stage of the product life cycle
(1) Marketing strategy in the introduction period
1. Quick Skimming Strategy
2. Slow skimming strategy
3. Rapid Penetration Strategy
4. Slow Penetration Strategy
(2) Marketing strategy in the growth stage
5. Improve the characteristics of the product itself
1. Actively look for new markets
2. Expand original distribution channels
3. Change the company’s promotional focus
4. Make full use of price means
(3) Marketing strategies in the mature stage
1. Efforts to develop new markets
2. Product innovation and improvement
3. Change the original marketing methods
(4) Marketing strategies during recession
1. Continuous strategy
2. Downsizing strategy
3. Retreat strategy
Section 1 Products and their integrated concepts
1. Product concept
2. The concept of product integration
(1) Core products
(2) General products
(3) Expected products
(4) Additional products
(5) Potential products
Section 5 Brand and Packaging Strategy
(1) Brand strategy
1. The meaning of the brand
2. The connotation of the brand
3. The role of brand
4. Application of brand strategy
Does the brand have a strategy?
Use middleman brands
Brand unified strategy
(2) Product packaging strategy
1. Meaning and function
The meaning of product packaging
The role of product packaging
2. Application of product packaging strategy
Similar packaging strategies
Combination packaging strategy
Comes with gift packaging strategy
Reuse packaging strategy
Portion Packaging Strategy
Update packaging strategy
Differential packaging strategy
3. Product packaging instructions
Contents of the packaging instructions
Benefits
Instructions
product service
form of packaging instructions
text description
Pattern description
Text plus graphic description
4.Principles of packaging design
rationality
imageability
artistry
scientific