Traditional packaging

Series packaging

Matching packaging

Portion packaging

convenient pack

Premium packaging

Special packaging

reusable packaging

Masculine packaging

Feminine packaging

Supplies for middle-aged and elderly people

Package

Youth product packaging

Identification function

Shopping guide function

security function

Value-added functions

Effectively meet consumer needs

Products are constantly innovating

Listen to what consumers have to say

Provide value-for-money add-on products and services

Identification function

Protective function

Communication function

Enhanced functionality

The consumers faced by the company at this stage are mainly innovators and early adopters

They are risk-taking consumers who will buy a product soon after it is launched in the market

Create product awareness and increase product usage, attracting innovators and early adopters who are key consumers

Companies can adopt fast skimming strategy, slow skimming strategy, fast penetration strategy and slow penetration strategy

Enterprises face more early stage public

The public is characterized by thinking carefully before taking action. They spend more time and energy deciding whether to try new products and seek advice from innovators and early adopters.

Improve product quality, expand service-guaranteed extension products, increase product features and styles, find and enter new market segments, focus on market penetration pricing methods, and lower prices to attract the next layer of price-sensitive buyers.

Adopting intensive distribution methods, expanding distribution coverage and opening up new distribution channels, and conducting high-confidence publicity in promotions can help the early public shift from product understanding to product preference and purchase

The superiority of the product has become very prominent and has been recognized by consumers, with a large number of late-stage buyers among the buyers.

Conduct market innovation to increase usage by existing consumers by discovering new uses for the product or entering new market segments

Secondly, product innovation optimizes product features, such as attracting new consumers through quality, features, and style.

Finally, there is marketing mix innovation and improving sales through the four market marketing mix factors of product, price, channel, and promotion.

The novelty of most consumers gradually disappears and they turn to new alternatives at this stage. They are characterized by a more conservative mentality, older age, lower income and lower social status.

Bound by tradition and uneasy about new changes, they will only accept an innovation when it slowly becomes a tradition

You can return to the introduction futures growth stage of the product life cycle by repositioning the brand or finding new product features.

The harvest strategy is to obtain short-term profits by reducing various costs and continuing sales.

Abandonment strategy: only gradually withdraw from product series and abandon operations