MindMap Gallery Main categories of advertising product strategies
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Edited at 2021-09-10 17:15:28This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
Main categories of advertising product strategies
Advertising media selection strategy
TV Advertising Strategy
Target audience analysis to identify suitable TV channels and time slots
Analyze the age, gender, geographical location and other characteristics of the target audience
Research the ratings of various channels of TV media and the characteristics of the audience groups
Develop advertising playback plan
Determine how often and how long ads should play
Avoid advertising conflicts with competitors and choose appropriate time periods
radio advertising strategy
Choose the appropriate broadcast channel and time slot
Consider the listening habits of the target audience and the demographics of the broadcast channel
Understand the listening rates and audience distribution of different radio channels
Customized advertising playback methods
Choose the appropriate advertising format and duration based on the type of broadcast program and time period
Avoid duplication with other advertisements and set an advertising playback schedule
Online Advertising Strategy
Choose the right online advertising platform and website
Consider your target audience’s online habits and preferences
Research the number of users and audience characteristics of major online advertising platforms
Develop an advertising strategy
Determine the advertising format, such as banner ads, pop-up ads, etc.
Set conditions such as time, frequency and geographical location for advertising
Advertising content and creative strategy
messaging strategy
Determine the messaging purpose and core message of the ad
Emphasize the unique features and benefits of the product to attract the attention of the target audience
Design concise and clear advertising language and images to improve the effect of information transmission
Choose the right communication method
Choice of advertising language: text, sound, image, etc.
Selection of advertising images: pictures, animations, videos, etc.
brand building strategy
Establish brand image and brand values
Design a unique brand logo and identity to make the brand easily identifiable
Define the brand’s core concepts and unique selling points, and shape the brand’s personality
Use emotional marketing techniques
Leverage emotional elements and storylines to capture the emotional resonance of your target audience
Emphasize the emotional connection and experiential value of the brand and enhance consumers’ sense of identity with the brand
advertising pricing strategy
cost oriented pricing strategy
Analyze the cost of advertising production and delivery to ensure that advertising revenue is higher than the cost
Study competitors’ pricing strategies and position your own price levels
market-oriented pricing strategy
Consider your target audience’s price sensitivity and spending habits
Study market price levels and competition conditions to formulate reasonable advertising pricing
promotion oriented pricing strategy
Combined with marketing activities, adopt different price discount strategies
Develop pricing strategies and promotion activities to increase advertising revenue
Advertising communication channel strategy
retail channel strategy
Choose the right retail channels and partners
Consider your target audience’s purchasing channels and habits
Research the coverage and market share of different retail channels
Develop promotional activities and display plans
Design advertising materials and merchandise displays suitable for retail environments
Provide promotional activities and reward mechanisms to promote product sales and promotion
Online channel strategy
Choose the right online platform and partners
Consider your target audience’s online shopping and inquiry habits
Research the number of users and audience characteristics of major online platforms
Develop an online advertising promotion plan
Design advertising content and formats that meet the requirements of online platforms
Establish conditions such as online advertising time and geographical location
Advertising effectiveness evaluation strategy
Set advertising goals and metrics
Determine the expected effect and key indicators of advertising, such as exposure, click-through rate, etc.
Properly allocate time and resources for advertising effectiveness evaluation
Use multiple assessment methods
Collect data using methods such as market research and questionnaires
Use data analysis tools to evaluate the actual performance and impact of advertising
Adjust advertising strategies and investments
Adjust advertising strategies based on advertising effectiveness evaluation results
Adjust the proportion and method of advertising investment for different advertising channels and content