MindMap Gallery product strategy strategy
This is a mind map about product strategy. It tells stories related to product strategy. If you are interested in the story of product strategy, you are welcome to collect and like this mind map~
Edited at 2021-10-14 07:58:18This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
product strategy strategy
Determine product positioning and target market
Detailed analysis of market needs and competitors
Research the needs of user groups and potential customers
Understand the user’s basic information such as age, gender, occupation, etc.
Analyze users’ consumption habits, purchase intentions and preferences
Examine user feedback and reviews of similar products
Investigate competitors’ product features and market shares
Compare competitor product pricing, features, and design
Research competitors’ market coverage and sales strategies
Analyze competitors’ brand image and market reputation
Determine your product’s unique selling points and competitive advantages
Screen product features and determine core selling points
Summarize the product’s unique features, innovative technology, or breakthrough design
Determine how your product differentiates itself from other products on the market
Consider the added value and user experience of the product
Analyze product accessibility and extra features
Discuss the product's ease of use, convenience, and comfort
Define target markets and audiences
Identify the end users and buyers of the product
Determine the main target groups based on product characteristics and positioning
Consider potential expanded target markets and audiences
Define the characteristics and needs of your target market
Analyze target market size, growth trends and purchasing power
Research the cultural background and consumption habits of the target market
Consider the geographic area and demographics of your target market
Develop product development strategies
Determine product life cycle stages
Analyze product market response and sales data
Assess product sales, sales and market share
Track product user satisfaction and repeat purchase rates
Determine the stage the product has entered: introduction, growth, maturity or decline
Determine product life cycle based on sales data and market indicators
Observe market reactions to products and changes in consumer behavior
Develop product innovation strategy
Study market trends and changes in customer needs
Analyze industry dynamics, market trends and cutting-edge technologies
Survey user feedback and market research results
Design a plan for product upgrades or improvements
Determine the direction of product upgrades based on user needs and competitor developments
Plan product function enhancements, appearance improvements, or user experience optimization
Develop product pricing strategies
Consider cost structure and market competition
Analyze product manufacturing costs, labor costs, and operating costs
Compare competitors’ product pricing and market positioning
Determine the pricing strategy for your product: high price, low price, or market price
Determine price positioning based on product uniqueness and target market demand
Consider the added value and competitive advantages of the product reflected in price
Develop product promotion strategies
Determine promotion channels and media
Research your target market’s purchasing channels and media preferences
Screen advertising channels and media resources suitable for product promotion
Design promotional activities and marketing plans
Develop publicity plans and promotion strategies
Discuss details of advertising content and creative, promotional activities and planning plans
Determine timing and budget for promotional activities
Regularly assess the effectiveness of product strategies and the need for adjustments
Collect market feedback and user opinions
Conduct regular market research and user satisfaction surveys
Analyze competitors’ market performance and user feedback
Analyze strategy implementation effects and performance indicators
Compare product sales data and changes in market indicators
Evaluate the impact and contribution of product strategy to performance
Adjust and modify product strategy
Optimize product strategies based on market feedback and analysis results
Make suggestions for modifying product positioning, functions or promotion strategies