MindMap Gallery How product strategy and price strategy work
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Edited at 2022-10-29 21:31:04This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
This Valentine's Day brand marketing handbook provides businesses with five practical models, covering everything from creating offline experiences to driving online engagement. Whether you're a shopping mall, restaurant, or online brand, you'll find a suitable strategy: each model includes clear objectives and industry-specific guidelines, helping brands transform traffic into real sales and lasting emotional connections during this romantic season.
This Valentine's Day map illustrates love through 30 romantic possibilities, from the vintage charm of "handwritten love letters" to the urban landscape of "rooftop sunsets," from the tactile experience of a "pottery workshop" to the leisurely moments of "wine tasting at a vineyard"—offering a unique sense of occasion for every couple. Whether it's cozy, experiential, or luxurious, love always finds the most fitting expression. May you all find the perfect atmosphere for your love story.
The ice hockey schedule for the Milano Cortina 2026 Winter Olympics, featuring preliminary rounds, quarterfinals, and medal matches for both men's and women's tournaments from February 5–22. All game times are listed in Eastern Standard Time (EST).
How product strategy and price strategy work
How does product strategy affect price strategy?
Product positioning and differentiation strategy
Different product positioning determines price strategy
Products with high-end positioning usually adopt a high-price strategy
A high-price strategy can increase the perceived value of a product
A high price strategy can make consumers think that the product is of high quality and high added value
High price strategy helps to create a high-end image of the product
A high-price strategy can increase product sales and profits
High price strategy may limit product market share and penetration
High price strategy may prevent products from entering the mid- to low-end market
A high-price strategy may make it difficult for a product to gain a foothold in a highly competitive market
Products positioned at the mid- to low-end usually adopt a low-price strategy
Low price strategy can increase product market share and penetration
Low price strategy can attract more consumers to buy products
Low price strategy can increase product visibility and reputation
Low price strategy can reduce consumer purchasing risk
Low price strategy may reduce the profit and value of the product
A low price strategy may result in the product being perceived as low quality
Low price strategy may lead to damage to the brand value of the product
The impact of product features and packaging on price strategy
Different product features and packaging determine the positioning of price strategies
High value-added product features often support a high-price strategy
High value-added product features can increase product price elasticity
High price elasticity helps increase product profits and market share
High price elasticity gives products flexibility in market competition
High price elasticity makes it easier for products to respond to changes in market demand
High price elasticity may limit the sales volume of a product
High price elasticity may make product prices unaffordable for some consumers
High price elasticity may make it difficult for a product to break through in a saturated market
Low value-added product features often support a low-price strategy
Low value-added product characteristics can reduce the price elasticity of the product
Low price elasticity helps increase product sales and market penetration
Low price elasticity makes products more competitive and attractive
Low price elasticity makes it easier for products to enter the mid- to low-end market
Low price elasticity may reduce product profits and margins
Low price elasticity may cause product profits to be cannibalized by competitors
Low price elasticity may plunge products into price wars
How does price strategy affect product strategy?
Price positioning and promotion strategy
Different price positioning and promotion strategies affect product pricing and positioning
High price strategies usually require products with high added value and high quality
The high price strategy requires products to provide advanced technology and superior performance
A high-price strategy requires products to offer unique and innovative features
A high price strategy requires products to offer unique and innovative designs
A high price strategy requires products to offer unique and innovative materials and manufacturing processes
Low price strategies usually require products to reduce costs and improve efficiency
Low price strategy requires products to reduce production and operating costs
Low price strategy requires products to improve production efficiency and supply chain management
Low price strategy requires products to reduce raw material and labor costs
Low price strategy requires products to reduce packaging and logistics costs
Price wars and market share
Different price wars and market shares determine the pricing and competitiveness of products
High-price strategies generally avoid engaging in price wars
A high-price strategy usually maintains stable pricing and high profit margins for the product
A high price strategy usually makes the product more competitive
A high-price strategy usually results in a product with higher brand value
A high-price strategy makes it easier for a product to establish a monopoly in the market
Low-price strategies often engage in price wars to increase market share
Low price strategy usually increases the market share of the product by lowering the price
Low price strategies usually use promotions and coupons to attract consumers to buy
Low price strategy usually makes the product highly substitutable in the market
A low-price strategy often makes a product more vulnerable to competition from competitors