Describe the characteristics and effects of radio advertising, such as wide coverage, diverse audiences, etc.

Introduce common forms of radio advertising, such as radio advertising, audio advertising, etc.

Analyze the advantages and disadvantages of radio advertising, such as intangible sound, inability to display physical objects, etc.

Introduce the characteristics and effects of TV advertising, such as image communication, strong visual impact, etc.

Analyze the production elements of TV commercials, such as plot, sound, pictures, etc.

Citing successful cases, such as Coca-Cola’s classic advertisements, Apple’s creative advertisements, etc.

Describe the characteristics and influence of print advertising, such as traditional media, long-term storage, etc.

Introduce different types of print advertising, such as newspaper advertising, magazine advertising, etc.

Discuss the design principles of print advertising, such as color matching, layout design, etc.

Introduce the basic principles and functions of SEM, such as increasing website exposure through keyword ranking

Analyze the advantages and challenges of SEM, such as higher click-through rates, fierce competition, etc.

Provide steps and precautions for using SEM, such as selecting keywords, setting budget, etc.

Describe the characteristics and influence of social media advertising, such as precise positioning, high user participation, etc.

Introduce common social media advertising platforms, such as Facebook, Instagram, etc.

Provide social media advertising design and publishing skills, such as creating attractive visual content, interacting with users, etc.

Introduce the concept and operation methods of online advertising alliances, such as the sharing of cooperation between advertisers and website owners, etc.

Analyze the pros and cons of online advertising alliances, such as difficulty in controlling effects, commission distribution issues, etc.

Provide advice on choosing and joining online advertising alliances, such as choosing the right alliance, monitoring effects, etc.

Introduce the characteristics and functions of storyline advertising, such as conveying brand value stories through storytelling, etc.

Discuss the elements and techniques for creating storyline advertising, such as plot setting, character creation, etc.

Citing successful cases, such as Procter & Gamble's "Proud Sponsor of Moms" series of ads, Boeing's "The Secret" ads, etc.

Describe the characteristics and influence of emotionally resonant advertising, such as touching the audience's emotions and leaving a deep impression, etc.

Analyze the elements and methods of creating emotionally resonant advertising, such as exploring common human emotions, using emotional symbols, etc.

Citing successful cases, such as BMW's "The Hire" series of ads, Thai Insurance Company's "Heartbeat" ads, etc.

Introduce the concepts and forms of offline self-media advertising, such as subway screen advertising, elevator advertising, etc.

Analyze the advantages and challenges of offline self-media advertising, such as wide reach, limited influence, etc.

Citing successful cases, such as Amazon’s subway station interactive ads, Coca-Cola’s elevator music ads, etc.

Describe the characteristics and attractions of virtual reality advertising, such as immersive experience, innovative publicity methods, etc.

Discuss the application scenarios and advantages of virtual reality advertising, such as real estate display, tourism promotion, etc.

Analyze the production and promotion costs of virtual reality advertising, such as equipment investment, user acceptance, etc.