MindMap Gallery Category strategy
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Edited at 2021-10-13 14:21:56Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Category strategy
concepts and definitions
Category strategy refers to the strategies and plans adopted by enterprises for different categories of products or services in the market.
It can help companies increase market share, increase sales, enhance competitive advantage and meet consumer needs.
Category identification and classification
Identify the different categories and subcategories of your business's products or services.
Identify and define categories through market research, consumer insights and competitive analysis.
Market analysis
Analyze the size, growth rate, competitive landscape and trends of the category market.
Understand the consumer needs, purchasing habits and values of the category market.
Targeted market
Determine the target market for the category strategy.
Identify target markets based on factors such as market segmentation, demographics, and consumer insights.
Category positioning
Match the category strategy with the target market and determine the positioning of the category in the market.
Ensure the category has a competitive advantage in the market through differentiation and positioning strategies.
brand strategy
Consider the role and impact of branding in category strategy.
Determine the relationship between brands and categories, and establish consistency and coordination between brands and categories.
Product strategy
Determine the strategy for each item or product in the category.
Including product development, packaging design, pricing strategy, promotional activities, etc.
Channel strategy
Determine the sales channels and distribution strategies of the category in the market.
Consider factors such as channel selection, coverage, partnerships, and more.
Price Strategy
Determine the pricing strategy for products in the category.
Consider market positioning, competition landscape, consumer demand and other factors to determine the appropriate price level.
Promotional strategy
Determine promotional activities and strategies for the category.
Including advertising, promotion, sales promotion, public relations and other activities.
supply chain management
Determine the supply chain management strategy for the category.
Optimize supply chain processes, reduce costs, improve efficiency and service quality.
Quality management
Determine the quality management strategy for the category.
Ensure product quality, improve product value and meet consumer needs.
marketing strategy
Integrate category strategy with marketing strategy.
Determine the main means and methods for promoting and marketing the category in the market.