MindMap Gallery Distribution strategy knowledge summary
Summary of marketing knowledge points for the junior college-to-undergraduate examination. The content of distribution strategy includes: distribution channel model, distribution channel decision-making, middlemen, and product entity allocation.
Edited at 2020-11-14 10:14:59Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
Ce calendrier annuel, créé avec EdrawMax, présente une disposition claire et organisée des mois de janvier à décembre. Chaque mois est affiché dans un cadre distinct, montrant les jours de la semaine et les dates correspondantes. Les weekends (samedis et dimanches) sont mis en évidence pour une meilleure visibilité. Ce format est idéal pour la planification et l'organisation des activités tout au long de l'année, offrant une vue d'ensemble rapide et facile à consulter.
This quarterly calendar overview for 2026, created with EdrawMax, presents a structured and colorful layout of the entire year divided into four quarters. Each quarter is displayed in a separate column, showcasing the months within that quarter in a clear grid format. The days of the week are labeled, and each date is marked within its respective cell, allowing for easy identification of dates across the year. This calendar is an excellent tool for long-term planning, providing a comprehensive view of the year at a glance.
This weekly calendar for 2026 is designed using EdrawMax to provide a detailed and organized view of each week, starting from January. The left side features a mini monthly calendar for quick reference, highlighting the current week in yellow. Below it, there's a section for weekly goals to help prioritize tasks. The main area is a time-grid from 6:00 AM to 12:00 AM, divided into half-hour slots, allowing for precise scheduling of daily activities throughout the week. This layout is ideal for managing a busy schedule efficiently.
11Distribution Strategy
distribution channel model
Or all commercial organizations and individuals that acquire ownership during the user transfer process. The starting point of the distribution channel is the producer, the end point is the consumer and user, and the middle: wholesalers, retailers, and business service institutions.
distribution channel model
Direct channels, first-tier, second-tier, and third-tier channels.
The more intermediate links a product circulates through, the longer the channel will be, and vice versa. The number of distribution points at the same level is a matter of width. The more distribution points, the wider, and vice versa.
Distribution channel decisions
Factors affecting distribution channels
product factors
Unit value, size and weight, style, perishability and perishability, technology and sales services, standard products and special products, new products developed
market factors
The quantity of goods, the number of customers, market regionality, consumer purchasing habits, seasonality of goods, competitive goods
Enterprise's own factors
Goodwill and funds, management capabilities and experience, possible services provided, other marketing strategies
Distribution channel design
Determine channel design
Determine the number of middlemen and determine the width of channels
Depends on product characteristics, market capacity, market demand
Alternative forms
intensive distribution
exclusive distribution
selective distribution
Compound distribution
Define the rights and responsibilities of channel members
Evaluation of channel design options
The economic benefits of the channel, the company’s control over the channel, and the adaptability of the channel
Branch branch channel management
Select channel members, criteria include
The strength of the intermediary, business goals and scope, attitude and quality of business personnel, future sales potential, market coverage, customer types, etc.
Motivating channel personnel
Coordinate production and marketing relations
There are three types of relationships between manufacturers and distributors (cooperation, partnership, and distribution planning)
Evaluate
distribution channel organization
Tradition: It is composed of loosely organized manufacturers, wholesalers, and retailers, each working independently and often having conflicts.
Vertical marketing system: a whole composed of manufacturers, wholesalers, and retailers. A leader (depending on who has the most ability)
There are three main types of vertical marketing
All aspects of manufacturing and distribution are owned by one party
Contract Vertical Marketing System
Manage vertical marketing system
middleman
The nature and difference between wholesale and retail
Retail: Economic activity in which goods or services are sold to final consumers for daily consumption
Wholesale: The economic activity of buying and selling goods or services for the purpose of further processing. Those who engage in wholesale transactions are wholesalers.
The difference between the two
Different service objects, different statuses in the circulation process, different transaction quantities and frequencies, and different business outlets settings
Types of wholesalers
Merchant wholesalers, brokers and agents, manufacturers' distribution departments and offices, other wholesalers
Type of retailer
Product line length and depth
Specialty stores, department stores, supermarkets, convenience stores, mixed stores, service industries
relative importance of price
Discount stores, warehouse stores, catalog showrooms
Divided according to different levels of services provided
Self-service, limited service, full service retail
division of ownership relationships
In terms of ownership relationships, 80% of retail stores are independently operated, accounting for 3/2 of all retail sales.
chain store
Voluntary interlocking and cooperative organizations
consumer cooperative
franchise organization
business group
No store retail format
mail marketing
Visit Sales
Telephone letters
automatic machine
Purchase service
Product entity allocation
Meaning of Product Entity Assignment
Physical distribution refers to how to store and transport goods so that they can be delivered according to the buyer's requirements.
Product entity assigned target
Use the lowest cost to transport the goods and deliver them to the location as promised
Planning and management of product entity distribution
The main issues are: ordering process, storage locations, inventory levels, transportation methods