MindMap Gallery Design requirements analysis and solution selection (product design tutorial)
Design needs analysis and solution selection (product design tutorial): 1. Reasons why the design solution is unsatisfactory, 2. Four-step learning design needs analysis, 3. Select appropriate solutions.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Design requirements analysis and solution selection (product design tutorial)
1. Reasons why the design plan is unsatisfactory
Example of cloud classroom recruitment page
Product manager needs
Design a good-looking introduction page for applicants to attract more individual lecturers or institutions to start courses in the cloud classroom
Decompose requirements
Individuals and institutions must have independent application channels
There must be an introduction to platform features
Make the page look better
Possible problem
The designer did not communicate in detail; the business requirements kept changing the plan but there was no point of view
No careful analysis; user needs, just simple page layout
There is no careful analysis of the user experience path, and there is a lack of a good way to guide users to use it.
need
Business needs
business purpose
Why do it? What are the problems?
business goal
expect results
User needs
Target users (characteristics, experience)
Scenes
Behavior
experience goals
For example, who performed what behavior at what time and what goals they had
User experience path
Understand the various contact points of users before, during and after use to ensure that the design plan can form a closed loop
For example, the recruitment page does not see the design content of how users come into contact with the product.
A word of encouragement
Never try to use tactical diligence to cover up your strategic laziness
A designer works hard to depict every detail on the interface and make the interface easy to use and beautiful.
tactical diligence
Lack of thinking about the problem, designing an interface cannot solve the problem
Strategically lazy
User experience element map
It is also important for designers to understand the strategic and scope levels, which determines whether you deserve credit or hard work.
picture
subtopic
Always think before drawing wireframes
1. Why do we need this function?
business purpose
2. What results are expected from the product?
business goal
3. Who will use this function?
Target users
4. Why they use this feature
User needs
5. How to let them all use this function
Translate business goals into user behavior
Develop the habit of delving into problems to avoid designing when the problems are unclear and the goals are unclear.
Rigorous planning
PLAN
Analyze business needs and user needs and clarify design strategies
Analyze business needs
business purpose
business goal
Analyze user needs
Target users
User experience goals
Break down the key factors
user motivation
worry
obstacle
Summarize design requirements and clarify design strategies
there is controversy?
There is no consistent understanding or balance between business goals and user experience goals
picture
subtopic
DO
Design complete solution details according to design strategy
CHECK
Walkthrough, verify and fix issues, and track user feedback
ACTION
Summarize experience, revise goals, and start the next PLAN
2. Analysis of design needs of the four-part society
1 Introduction
Main picture
subtopic
Illustration
product goals
example
Build into China's leading online education platform within three years
It also means a bit of vision, depending on product positioning.
Business needs
business purpose
Why do this project or feature?
business goal
What results to expect
example
Business needs
register
business purpose
Register user information to facilitate product user management
business goal
Improve the conversion rate of registration pages
User needs
user behavior
Get more users to use this product or feature
Continue with the example
user behavior
Click the Register button
Target users
feature
experience
Scenes
experience goals
What users expect
The key factor
motivation
create motivation
worry
Eliminate worries
obstacle
Solve obstacles
Break down ideas
User behavior: click button to register
What factors will motivate users to register?
What concerns do users have before registering?
What obstacles will users encounter during the registration process?
2. Analyze business needs
What are business requirements?
example
Optimize the purchasing process
What were the problems with the previous process?
Add a sharing function to WeChat on the course page
What content to share on WeChat? What results are expected?
Forum posts must support upvotes and downvotes
Provide clear operation in message center
Business needs
business purpose business objectives
purpose/goal
Purpose
Generalization, abstraction, usually refers to the ultimate pursuit of a certain behavior
Target
Specifically, a certain behavioral stage result
In short, a goal is what you want to do after achieving a certain goal
Set specific things, don’t have too many goals
Meet the Smart principle
Specific specific
Measurable
Attainable
Relevant related
Time-based time-limited
Understanding the problem is more important than providing a solution
What happens if there is no goal?
result
Discussions of plans tend to diverge
Program evaluation lacks criteria
The effect of the program cannot be measured
What to do now that you understand your business goals and objectives?
Case: Cloud Classroom Content Recruitment Page
Business needs
Create a recruitment page to attract more individual lecturers or institutions to start cloud courses
business purpose
Get more quality courses
business goal
More professionals and institutions are opening courses in cloud classrooms (not specific enough)
Goal</b>and design</b>make connections?
How to relate goals to design</b>
Goal
More professionals and institutions are opening courses in cloud classrooms
SignalSignal
A certain behavior you want users to produce
Let users click the apply button
Metric
Apply button click-through rate (increased)
user behavior
Click the apply button
In order to carry out user needs analysis and obtain reliable solutions
3. Analyze user needs
1. Clarify target users
definition
Refers to the typical group of people who use a certain product or service
It’s a group, not an individual
Is the direct contact person of the product or service
2. Analyze user needs
User description needs are external manifestations
The needs expressed by users are not necessarily the real needs
User experience goals
Refers to the end result that users expect to get when using a certain product or service, which is the internal reason and motivation.
User demand formula
Target users (feature experience) User scenarios User behaviors User experience goals
example
as (target user)
a man who can ride a horse
A person who loves running
professionals in a certain field
Whenever (user scenario)
When going on a long trip
Feeling thirsty while running
Go to the homepage of Cloud Classroom
Want (user behavior)
ride a faster horse
Drink water
Apply to start classes in cloud classroom
can (user experience goal)
Get to your destination quickly
Quench your thirst immediately
Complete online forms quickly
A good user experience must be an experience that exceeds user expectations
Cars exceed user expectations compared to horses
3.User needs analysis case
picture
subtopic
subtopic
4. Break down key factors
1. Understand the key factors
two goals
business goal
User intention analysis
motivation
worry
User experience goals
User action analysis
obstacle
2. How to break down key factors
two goals
motivation, worry
around humanity
Human nature: greed, vanity, laziness, voyeurism, conformity, arrogance...
Refers to before use
obstacle
means in use
another view
PET and availability
PET
Pay attention to the interaction design before users use it
Persuasion Emotion Trust Persuasion Emotion Trust
Availability
Pay attention to the interaction design in user use
understand
user
I haven't decided whether to do something or not.
You need to convince him to resonate emotionally, trust the product, and be willing to use the product
determine to do something
Help him reduce obstacles, make operations effective, efficient, easy to learn and remember, and achieve user satisfaction.
successfully complete something
picture
subtopic
subtopic
5. Summarize design requirements and clarify design strategies
Eliminate duplication of solutions corresponding to key factors on the table, which ones can be achieved by changing the interface, and which ones need to be negotiated
User experience path analysis
User experience is all-round, and you need to consider whether it can satisfy him on a complete path, instead of only satisfying a certain part of the user's needs.
picture
subtopic
step
Draw user experience paths and emotional coordinates
Organize questions and surprises across touchpoints
User research needs to be done in advance
You can also analyze the user experience paths of competing products for comparison.
Determine the emotional level of each touch point
Connect emotional curves
3. Choose the right solution
1. Division of labor among Internet product teams
Benefits of having an interaction designer
Someone pays attention to and is responsible for the detailed design of human-computer interaction and user interface
Someone thinks about the user experience of the product from a global perspective and makes the process more in place. Provide more options for the team to discuss and explore other possibilities
Visually express the problems that the product manager wants to solve through wireframes, flow charts or other means to facilitate the team's understanding and discussion at a glance
Product Manager and Interaction Designer
product manager
Let products achieve long-term user satisfaction, maintain market competitiveness, and maximize the commercial value of products
Interaction Designer
Let an organic relationship be established between products and users to effectively achieve user goals and product goals.
functional value
Ability to transform needs into solutions
data value
To combine designed solutions with important metrics such as bounce rate, launch rate, conversion rate, etc. to help drive business growth and product development
2. Evaluation dimensions of interaction design plans
usefulness
Able to meet both business goals and user experience goals
Product benefits and user benefits
Availability
Easy for users to understand, learn, and use without barriers
Can you use the product to complete the task? How efficient is it? How do you feel?
Nielsen’s Ten Usability Principles
visibility principle
There is feedback on the system status, please wait appropriately.
Environmental appropriateness principle
Use user language instead of developer language, be close to life instead of academic concepts
undo-redo principle
Operation errors can be rolled back
consistency principle
The terms used to express the same thing and similar operations should be consistent everywhere.
Poka-yoke
There are confirmation prompts for key operations to eliminate misoperations in time.
Easy access principle
Recognition is better than recall, providing necessary information prompts (visible & easy to access) to reduce memory burden
Flexible and efficient principles
Design customized operation methods for freshmen and experts, and the quick operations can be adjusted
legibility principle
Reduce irrelevant information and reflect concise beauty
fault tolerance principle
Give users clear error messages and help users recover from errors easily
Humanized Help Principle
It is of course better to be able to apply smoothly without documentation. Generally, documentation is necessary, and it also provides convenient retrieval functions. It should describe user tasks, list specific implementation steps, and should not be too lengthy.
attraction
Touching details, or designs that exceed user expectations
for example
Gorgeous and elegant animations
Customizable homepage
KANO model
Basic needs
Desirable needs
excitatory needs
3. Decision-making methods and processes of interaction design solutions
decision making
personal decision making
group decision making
Internal Review
ExternalReview
Communicate step by step, don’t wait until all the details are completed before going to everyone for review
Tear-resistant
Keep the team clear, consistent and uncompromising in their goals
Allow compromise on innocuous details and avoid overkill or over-design
Keep an open mind and listen to all sides, but make your own decisions
people and
If you want to go faster, go alone, if you want to go further, go together
4. How to market your design proposal
1. Visualize the thinking process
The above table is used as output
2. Own person effect
Interaction designers and product managers work together to sort out requirements and summarize goals.
3. Prepare a PPT
4. Tell a beautiful story
5. Master necessary speech skills and expression skills