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MindMap Gallery Design requirements analysis and solution selection (product design tutorial)

Design requirements analysis and solution selection (product design tutorial)

Design needs analysis and solution selection (product design tutorial): 1. Reasons why the design solution is unsatisfactory, 2. Four-step learning design needs analysis, 3. Select appropriate solutions.

Edited at 2022-04-21 22:14:06

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Design requirements analysis and solution selection (product design tutorial)

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Outline

Design requirements analysis and solution selection (product design tutorial)

1. Reasons why the design plan is unsatisfactory

Example of cloud classroom recruitment page

Product manager needs

Design a good-looking introduction page for applicants to attract more individual lecturers or institutions to start courses in the cloud classroom

Decompose requirements

Individuals and institutions must have independent application channels

There must be an introduction to platform features

Make the page look better

Possible problem

The designer did not communicate in detail; the business requirements kept changing the plan but there was no point of view

No careful analysis; user needs, just simple page layout

There is no careful analysis of the user experience path, and there is a lack of a good way to guide users to use it.

need

Business needs

business purpose

Why do it? What are the problems?

business goal

expect results

User needs

Target users (characteristics, experience)

Scenes

Behavior

experience goals

For example, who performed what behavior at what time and what goals they had

User experience path

Understand the various contact points of users before, during and after use to ensure that the design plan can form a closed loop

For example, the recruitment page does not see the design content of how users come into contact with the product.

A word of encouragement

Never try to use tactical diligence to cover up your strategic laziness

A designer works hard to depict every detail on the interface and make the interface easy to use and beautiful.

tactical diligence

Lack of thinking about the problem, designing an interface cannot solve the problem

Strategically lazy

User experience element map

It is also important for designers to understand the strategic and scope levels, which determines whether you deserve credit or hard work.

picture

subtopic

Always think before drawing wireframes

1. Why do we need this function?

business purpose

2. What results are expected from the product?

business goal

3. Who will use this function?

Target users

4. Why they use this feature

User needs

5. How to let them all use this function

Translate business goals into user behavior

Develop the habit of delving into problems to avoid designing when the problems are unclear and the goals are unclear.

Rigorous planning

PLAN

Analyze business needs and user needs and clarify design strategies

Analyze business needs

business purpose

business goal

Analyze user needs

Target users

User experience goals

Break down the key factors

user motivation

worry

obstacle

Summarize design requirements and clarify design strategies

there is controversy?

There is no consistent understanding or balance between business goals and user experience goals

picture

subtopic

Design complete solution details according to design strategy

CHECK

Walkthrough, verify and fix issues, and track user feedback

ACTION

Summarize experience, revise goals, and start the next PLAN

2. Analysis of design needs of the four-part society

1 Introduction

Main picture

subtopic

Illustration

product goals

example

Build into China's leading online education platform within three years

It also means a bit of vision, depending on product positioning.

Business needs

business purpose

Why do this project or feature?

business goal

What results to expect

example

Business needs

business purpose

business goal

Improve the conversion rate of registration pages

User needs

user behavior

Get more users to use this product or feature

Continue with the example

user behavior

Click the Register button

Target users

feature

experience

Scenes

experience goals

What users expect

The key factor

motivation

create motivation

worry

Eliminate worries

obstacle

Solve obstacles

Break down ideas

User behavior: click button to register

What factors will motivate users to register?

What concerns do users have before registering?

What obstacles will users encounter during the registration process?

2. Analyze business needs

What are business requirements?

example

Optimize the purchasing process

What were the problems with the previous process?

Add a sharing function to WeChat on the course page

What content to share on WeChat? What results are expected?

Forum posts must support upvotes and downvotes

Provide clear operation in message center

Business needs

business purpose business objectives

purpose/goal

Purpose

Generalization, abstraction, usually refers to the ultimate pursuit of a certain behavior

Target

Specifically, a certain behavioral stage result

In short, a goal is what you want to do after achieving a certain goal

Set specific things, don’t have too many goals

Meet the Smart principle

Specific specific

Measurable

Attainable

Relevant related

Time-based time-limited

Understanding the problem is more important than providing a solution

What happens if there is no goal?

result

Discussions of plans tend to diverge

Program evaluation lacks criteria

The effect of the program cannot be measured

What to do now that you understand your business goals and objectives?

Case: Cloud Classroom Content Recruitment Page

Business needs

Create a recruitment page to attract more individual lecturers or institutions to start cloud courses

business purpose

Get more quality courses

business goal

More professionals and institutions are opening courses in cloud classrooms (not specific enough)

Goal</b>and design</b>make connections?

How to relate goals to design</b>

Goal

More professionals and institutions are opening courses in cloud classrooms

SignalSignal

A certain behavior you want users to produce

Let users click the apply button

Metric

Apply button click-through rate (increased)

user behavior

Click the apply button

In order to carry out user needs analysis and obtain reliable solutions

3. Analyze user needs

1. Clarify target users

definition

Refers to the typical group of people who use a certain product or service

It’s a group, not an individual

Is the direct contact person of the product or service

2. Analyze user needs

User description needs are external manifestations

The needs expressed by users are not necessarily the real needs

User experience goals

Refers to the end result that users expect to get when using a certain product or service, which is the internal reason and motivation.

User demand formula

Target users (feature experience) User scenarios User behaviors User experience goals

example

as (target user)

a man who can ride a horse

A person who loves running

professionals in a certain field

Whenever (user scenario)

When going on a long trip

Feeling thirsty while running

Go to the homepage of Cloud Classroom

Want (user behavior)

ride a faster horse

Drink water

Apply to start classes in cloud classroom

can (user experience goal)

Get to your destination quickly

Quench your thirst immediately

Complete online forms quickly

A good user experience must be an experience that exceeds user expectations

Cars exceed user expectations compared to horses

3.User needs analysis case

picture

subtopic

4. Break down key factors

1. Understand the key factors

two goals

business goal

User intention analysis

motivation

worry

User experience goals

User action analysis

obstacle

2. How to break down key factors

two goals

motivation, worry

around humanity

Human nature: greed, vanity, laziness, voyeurism, conformity, arrogance...

Refers to before use

obstacle

means in use

another view

PET and availability

PET

Pay attention to the interaction design before users use it

Persuasion Emotion Trust Persuasion Emotion Trust

Availability

Pay attention to the interaction design in user use

understand

user

I haven't decided whether to do something or not.

You need to convince him to resonate emotionally, trust the product, and be willing to use the product

determine to do something

Help him reduce obstacles, make operations effective, efficient, easy to learn and remember, and achieve user satisfaction.

successfully complete something

picture

subtopic

5. Summarize design requirements and clarify design strategies

Eliminate duplication of solutions corresponding to key factors on the table, which ones can be achieved by changing the interface, and which ones need to be negotiated

User experience path analysis

User experience is all-round, and you need to consider whether it can satisfy him on a complete path, instead of only satisfying a certain part of the user's needs.

picture

subtopic

step

Draw user experience paths and emotional coordinates

Organize questions and surprises across touchpoints

User research needs to be done in advance

You can also analyze the user experience paths of competing products for comparison.

Determine the emotional level of each touch point

Connect emotional curves

3. Choose the right solution

1. Division of labor among Internet product teams

Benefits of having an interaction designer

Someone pays attention to and is responsible for the detailed design of human-computer interaction and user interface

Someone thinks about the user experience of the product from a global perspective and makes the process more in place. Provide more options for the team to discuss and explore other possibilities

Visually express the problems that the product manager wants to solve through wireframes, flow charts or other means to facilitate the team's understanding and discussion at a glance

Product Manager and Interaction Designer

product manager

Let products achieve long-term user satisfaction, maintain market competitiveness, and maximize the commercial value of products

Interaction Designer

Let an organic relationship be established between products and users to effectively achieve user goals and product goals.

functional value

Ability to transform needs into solutions

data value

To combine designed solutions with important metrics such as bounce rate, launch rate, conversion rate, etc. to help drive business growth and product development

2. Evaluation dimensions of interaction design plans

usefulness

Able to meet both business goals and user experience goals

Product benefits and user benefits

Availability

Easy for users to understand, learn, and use without barriers

Can you use the product to complete the task? How efficient is it? How do you feel?

Nielsen’s Ten Usability Principles

visibility principle

There is feedback on the system status, please wait appropriately.

Environmental appropriateness principle

Use user language instead of developer language, be close to life instead of academic concepts

undo-redo principle

Operation errors can be rolled back

consistency principle

The terms used to express the same thing and similar operations should be consistent everywhere.

Poka-yoke

There are confirmation prompts for key operations to eliminate misoperations in time.

Easy access principle

Recognition is better than recall, providing necessary information prompts (visible & easy to access) to reduce memory burden

Flexible and efficient principles

Design customized operation methods for freshmen and experts, and the quick operations can be adjusted

legibility principle

Reduce irrelevant information and reflect concise beauty

fault tolerance principle

Give users clear error messages and help users recover from errors easily

Humanized Help Principle

It is of course better to be able to apply smoothly without documentation. Generally, documentation is necessary, and it also provides convenient retrieval functions. It should describe user tasks, list specific implementation steps, and should not be too lengthy.

attraction

Touching details, or designs that exceed user expectations

for example

Gorgeous and elegant animations

Customizable homepage

KANO model

Basic needs

Desirable needs

excitatory needs

3. Decision-making methods and processes of interaction design solutions

decision making

personal decision making

group decision making

Internal Review

ExternalReview

Communicate step by step, don’t wait until all the details are completed before going to everyone for review

Tear-resistant

Keep the team clear, consistent and uncompromising in their goals

Allow compromise on innocuous details and avoid overkill or over-design

Keep an open mind and listen to all sides, but make your own decisions

people and

If you want to go faster, go alone, if you want to go further, go together

4. How to market your design proposal

1. Visualize the thinking process

The above table is used as output

2. Own person effect

Interaction designers and product managers work together to sort out requirements and summarize goals.

3. Prepare a PPT

4. Tell a beautiful story

5. Master necessary speech skills and expression skills