Internal sources within the company include bosses, operations, marketing, customer service, etc.

Key data from the product

Research and feedback from users

In this case, our demand pool is very large; therefore, we need to manage the demand and sort these valuable demands according to their value.

We plan versions according to the previous order of demand value. Such a plan is difficult to advance in technical development; we need to re-plan the version based on the technical development model and demand value. This result can ensure that the value of each version is the greatest. , and is reasonable in terms of technical development.

hypothesis

reason

The main consideration in whether to do it or not is the demand value: user value and exchange value (Yu Jun’s methodology is introduced on p41 a p6)

What to do is the process of creating value and amplifying value: new experiences, new technologies, new models, new opportunities, etc., communicating the feasibility of the solution internally

How to do it is to reasonably manage demand iteration: life cycle stage, market demand, technical resources, priority, etc.

Market: industry situation, development area, market share, average salary, and user attributes summarized from the working environment

Society: Similar to the fashion circle, product circle, and business circle, user attributes are summarized from the social environment

Education: education level, school information, professional information, user attributes summarized from educational environment

Some companies produce a hundred styles of clothes every quarter and one or two clothes every day. They must choose good fabrics before designing clothes or during the design; so we have to solve the problem of choosing designers to choose fabrics. This problem is based on Additional questions are added in three directions: before the occurrence/after the occurrence/after the resolution.

User: Improve XX experience? Improve XX efficiency?

Product: Improve XX indicators?

Enterprise: Increase XX income? XX strategic layout?

User: Add feedback? Increase complaints?

Product: Indicators are abnormal?

Enterprise: Abnormal earnings? Strategic layout?

To what extent can the problem be solved? Can it exceed or reach the market average?

Whether it is related to or affects other functional services (logic, process, data...)

Is there a solution already available in an existing feature?

Whether the value of the solution can be reflected or the maximum value combined with the product conditions of the current life cycle

Combined with the current market demand trend, whether it meets the online conditions of this demand

Based on the analysis results and collected users/scenarios, combined with the current product life cycle stage and market demand trends, analyze whether the demand is worth doing.

Communicate with demanders according to common standard procedures, provide product solutions, analyze and evaluate the feasibility of solutions

The situation of technical resources is prioritized according to “kano/four images of time” and other current needs.