MindMap Gallery What are the main aspects of competitive product analysis
The characteristics of competitors, product features and user experience are important factors affecting market share and price. Publicity and promotion and sales channels play a decisive role in brand image and market response, while the degree of innovation directly affects the competitive advantage and future development of an enterprise.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
What are the main aspects of competitive product analysis?
Number of opponents
How many competitors exist in the market?
Who are these competitors?
Opponent strength
What is the market position of your competitors?
What are the characteristics and advantages of your opponent?
Features
Product features and functions
What are the features and unique functions of the product?
What value do these features and functions have to users?
Product Strengths and Weaknesses
What are the competitive advantages of the product?
What are the disadvantages of the product compared to competitors?
user experience
User satisfaction and feedback
How satisfied are users with the product?
What do users think of competitors' products?
User needs and preferences
What are the specific needs and preferences of users?
Are these needs and preferences being met?
market share
Market share size
What is the company's product market share?
What is the market share of your competitors?
Market share growth trends
How has market share changed over the past period?
Is the competitor's market share growing faster than the company's?
price
product pricing strategy
What is the company's pricing strategy for its products?
How does this pricing strategy compare to those of competitors?
The impact of price on sales and market share
How does product price affect sales?
Does the competitor's pricing strategy have an impact on market share?
Promotion
Advertising and promotional channels
What are the company’s advertising and promotion channels?
Are these channels effective in attracting target users?
Evaluation of publicity effectiveness
How effective are company promotions?
Is the opponent's campaign more attractive?
Sales channels
Diversity of sales channels
What are the company's sales channels?
What are the characteristics of your competitors’ sales channels?
Sales channel coverage
What regions does the company's sales channels cover?
What is the coverage of your competitors’ sales channels?
Brand
Brand awareness and awareness
What is the company's brand awareness?
What is the brand awareness of your competitors?
Brand image assessment
How does the company's brand image appear in the minds of users?
Is the competitor's brand image more attractive?
Market Reaction
Market reaction to product
What are users’ reactions and evaluations of the company’s products?
How well are competitors' products accepted by the market?
Trend analysis of market reaction
What is the trend of the company's products being favored by the market?
Does the market response to competitors' products exceed that of the company?
degree of innovation
The innovativeness of the company’s products
Are the company's products unique and innovative?
What impact and value do these innovations have on users?
The degree of innovation of rival products
How innovative are rival products?
Do these innovations bring pressure and challenges to the company?