MindMap Gallery Competitive product analysis-for making your own BD
Competitive product analysis: including market status/industry analysis, analyzing the overall situation of the industry, market capacity, market development prospects, and what is the current market situation? How many competing products are competing for the market? Which are direct competitors and which are indirect competitors? How are they developing, etc.
Edited at 2022-06-27 12:14:53This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Competitive product analysis
direct competition
Indirect competing products
Dimensions
Market status/industry analysis
Analyze the overall situation of the industry, market capacity, and market development prospects.
What is the current market situation? How many competing products are competing for the market? Which are direct competitors and which are indirect competitors? How are they developing?
You can find some industry analysis reports
Competitive product background analysis
Company information, company size, patent application, technical advantages, financing status, establishment time, company reputation
The background of the founder and the core founding team, and even their past and present lives
Channels for obtaining information: IT Juzi, Tianyancha, Qichacha, 36Kr, Lieyun.com,
Product Positioning-Corporate Vision Analysis
Classify the positioning of competing products and describe the positioning differences of each competing product, including product main lines, main business, main scenarios, main user groups, core functions, etc.
Analyze the ultimate vision of the company, such as whether to be a platform e-commerce company or a self-operated e-commerce company
Find the entry point and positioning of your own products through product positioning and corporate vision analysis
Target user analysis
Analyze the target users of each competing product and see what are the similarities and differences in each other’s target users’ needs?
Focus on describing the existence level and pain points of the product's target users, how each competing product enters the market, how to satisfy users' pain points, and how to improve user stickiness.
Competitive product data analysis
Market share of competing products
Data analysis can be conducted first based on overall market share
Analyze the complete body data and press Analyze specific business/products
Operational data
Analyze the number of registered users, active users, user growth rate, user payment rate, Retention rate, daily new users, conversion rate, ARPU (average revenue per user), etc.
product analysis
The main functions of competing products are listed in a table
Classify based on the platform’s product positioning, target users, user experience, operating model, and visual performance Analyze the purpose of adding a certain feature to competing products, and analyze the value behind the product features.
increase income
Enhance user stickiness
In line with user psychology
Easier to use
Business layout
Card slot
...
Functional analysis is the lowest level, and more considerations are profit model, business model, operational data, operational ideas, product differentiation, etc.
Operation and promotion strategy
Analyze competitors’ operating methods, promotion methods, marketing strategies, customer acquisition channels, cooperation channels, etc.
Meihua.com, Baidu Index related news, customer service phone number, recruitment information of competing companies, etc.
Profit method
What is the profit of each competing product? Is it advertising profit? Membership fee? Are there any fees for bidding? Are there any charges for value-added services?
SWOT analysis
SO-Advantages Opportunities-Rapid Development
ST-Strengths Threats-Leverage strengths and avoid weaknesses
WO-Weaknesses Opportunities-Seeking advantages and avoiding disadvantages
WT-Disadvantage Threat-Stand still and practice in-app purchases
get conclusion
Competitive product analysis must be carried out with a purpose before starting, and finally draw corresponding conclusions.