Analyze the overall situation of the industry, market capacity, and market development prospects.

What is the current market situation? How many competing products are competing for the market? Which are direct competitors and which are indirect competitors? How are they developing?

You can find some industry analysis reports

Company information, company size, patent application, technical advantages, financing status, establishment time, company reputation

The background of the founder and the core founding team, and even their past and present lives

Channels for obtaining information: IT Juzi, Tianyancha, Qichacha, 36Kr, Lieyun.com,

Classify the positioning of competing products and describe the positioning differences of each competing product, including product main lines, main business, main scenarios, main user groups, core functions, etc.

Analyze the ultimate vision of the company, such as whether to be a platform e-commerce company or a self-operated e-commerce company

Find the entry point and positioning of your own products through product positioning and corporate vision analysis

Analyze the target users of each competing product and see what are the similarities and differences in each other’s target users’ needs?

Focus on describing the existence level and pain points of the product's target users, how each competing product enters the market, how to satisfy users' pain points, and how to improve user stickiness.

Market share of competing products

Operational data

The main functions of competing products are listed in a table

Analyze competitors’ operating methods, promotion methods, marketing strategies, customer acquisition channels, cooperation channels, etc.

Meihua.com, Baidu Index related news, customer service phone number, recruitment information of competing companies, etc.

What is the profit of each competing product? Is it advertising profit? Membership fee? Are there any fees for bidding? Are there any charges for value-added services?

Competitive product analysis must be carried out with a purpose before starting, and finally draw corresponding conclusions.