business model concept

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Edited at 2022-10-09 12:41:27

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business model concept

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business model concept

Business model refers to a series of business strategies and business activities developed and used by enterprises to achieve profit purposes.

The concept of business model is widely studied and discussed in the fields of economics and management and has an important impact on the success and competitiveness of enterprises.

Elements and components of a business model

Value proposition: The unique value and solutions a company provides to customers to meet customer needs.

Product or service: The characteristics and advantages of the specific product or service provided by the enterprise.

Customer segmentation and positioning: Enterprises segment different customer groups and determine target markets and positioning strategies.

Value Creation: Improve customer satisfaction and market competitiveness through innovation and efficiency.

Customer relationship: The relationship established and maintained between an enterprise and its customers.

Customer Acquisition: Strategies and activities to attract and acquire new customers.

Customer retention: Strategies to provide good after-sales service and build customer loyalty.

Channel: The channel and method through which products or services are delivered between an enterprise and its customers.

Sales Channel: The means and strategies for selling and distributing a product.

Service channels: channels and methods for providing after-sales support and customer service.

Sources of income: The ways and means by which a company obtains profits.

Sales Revenue: Revenue earned from the sale of a product or service.

Subscription revenue: Revenue generated from subscriptions and usage fees.

Advertising revenue: Revenue earned through advertising display and promotion.

Key resources: important resources that support enterprise operations and realize value propositions.

Physical resources: including production equipment, office space and other physical resources.

Human resources: human resources such as employees and management team of the enterprise.

Intellectual assets: intellectual property rights such as patents, technologies and brands.

Key Activities: Important activities and tasks that enable the business model.

Manufacturing: The processes and techniques for product production and manufacturing.

Marketing: Product promotion and market development activities.

Supply Chain Management: The operation and management of logistics and supply chains.

Cost structure: The costs and expenses required to operate a business and implement its business model.

Fixed costs: Fixed expenses related to the size and infrastructure of the business.

Variable costs: Variable expenses related to production and sales.

R&D costs: Expenses related to product innovation and research and development.

Classification and case analysis of business models

Different types of business models: Classify business models according to different business logic and profit methods.

Manufacturing model: Enterprises make profits by producing and selling their own products, such as automobile manufacturers.

Platform model: Enterprises make profits by providing platforms and connecting supply and demand, such as online markets.

Subscription model: Enterprises obtain a stable revenue stream through subscription and membership systems, such as streaming media services.

Business model case analysis: Understand and evaluate the pros and cons of business models through business model cases of actual companies.

Amazon: Based on e-commerce, it provides various products and services through the platform model and earns profits.

iQiyi: Based on the subscription model, it provides a large amount of high-quality video content to attract users to pay for subscriptions.

Business model innovation and evolution

Business model innovation: Enterprises gain competitive advantages and enhance profitability by innovating and changing business models.

Technological innovation: using new technologies and technological means to change the way business models operate.

User experience innovation: Innovate business models by improving user experience and adding added value.

Business model evolution: Business models develop and evolve as the market and environment change.

Digital transformation: changing the way business models are implemented through digital technology and the Internet.

Ecosystem building: Evolve the business model by establishing partnerships and building a business ecosystem.