MindMap Gallery Business Model Canvas - Understand what business is with one picture
Business Model Canvas - A mind map to understand what a business is in one picture: including value proposition, product key business, resources, human resources, physical resources, financial resources, intellectual resources, etc.
Edited at 2022-04-18 12:07:47This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
business model canvas
value proposition
Common problems: no threshold; price war
need (reason behind)
Ignore needs
Sexual desire
Regardless of the real demand, we will start selling them as soon as they come up.
value (The benefits behind it)
Find your unique value proposition
real needs of consumers
product key business
Products are divided into two categories
physical goods
non-physical services
To design a product, start from three points
Pain points
Taking "fear and fear" as the demand premise
Whatever you are afraid of, I will solve it for you
Be lazy
Takeout, cleaning, part-time work, running errands...
How can I make you lazy? How can I serve you?
Show some light
Core idea: Fun and postable, the focus is on “special”
Not asking for better, but asking for something more suitable for posting on Moments
resource
human Resources
Select, use, nurture, retain
physical resources
Buildings, equipment, systems, logistics systems...
financial resources
Scraping together all the money and food that can be obtained
Before starting the business, prepare no less than 18 months of food and grass in the account
knowledge resources
Brands, patents, copyrights, customer data...
channel
Own channels
Sold by people
salesperson
Sell in store
Site selection
shop rent
human traffic
Cost-effectiveness
Control cost per square meter
Area effect
How much sales can be generated per square meter
turnover rate
Customer price
Attract a specific group of people
Drive away customers who reduce floor efficiency
Increase revenue per square meter
sell online
Establish a complete closed-loop transaction
Distribution channel
Distribution platform
Entering platforms for the purpose of their traffic
Platform procurement and sales
One-time purchase, buy low, sell high and earn the difference
Keywords: cash flow
How much you sell is important, how much you get back is even more important
Platform distribution
Open a store on the platform and the platform charges commission
Keywords: display
Distribution franchise
Others come to distribute and join you
Keywords: fast
standard
process
Manage output
Profit Distribution
rebate
Crisis PR
Do complex things simply and do simple things repeatedly.
Go and join others as a distributor
complementary resources
customer relations
Acquire customers
Different stages require different customer acquisition methods. All customer acquisition has a cost.
from 0 to 1
Just started, no brand, no customers
from 1 to 10
The value has been verified, customers pay for it, and customers like the product.
from 10 to 100
Through the first two stages, it is verified that this business can make money. It is necessary to increase investment, seize the market, and keep competitors at bay.
Right time, do the right thing
Convert
From entering the store to paying the order = conversion
The conversion is not high, which is related to product price, product type, and product display.
Also includes other factors such as inventory, payment form, etc.
Repurchase
Repurchase rate = number of customers who purchased twice or more / number of customers who purchased all
stable expectations
standardization
Don't waste it
sinking
Just believe it
privatization
spread
material incentives
psychological reward
“Tag” customers
We all hope to use other people’s words to flaunt ourselves and give ourselves a label that we like.
Keywords: human nature
cooperate
Efficient cooperation
Raw material procurement, upstream suppliers
exclusive resource cooperation
Scarce resources
large-scale cooperation
Centralize procurement and increase scale to reduce costs
client subdivision
Stinky Tofu Theory: Those who like it will like it so much; those who don’t like it will hate it so much
Find our target customers and work hard to provide value to this group of people and meet their needs
customer concept
Enterprise customers
B side
mass consumers
C-terminal
Divided by geographical location
Have a clear concept of how to divide cities at each level
Have a deep understanding of the real living conditions of urban people at each level, and be able to understand their thoughts and needs
Divided according to demographic characteristics
Age, gender, marriage, education level
Find the commonalities among people, and start from this commonality to explore their needs.
Classified by values & lifestyle
Pinduoduo, Kuaishou, Qutoutiao and Shuidichiou are the four giants
Pursue cost-effectiveness, be pragmatic, and be good at comparing various pros and cons
New middle class, petty bourgeoisie
Pay attention to product taste, grade and tonality
It doesn’t have to be the same values or lifestyle, but you must respect and meet their needs deeply.
cost
Product Cost
The cost of raw materials, plus the most direct labor cost of producing the product
Production and processing type
When calculating product costs, only the labor wages most directly related to product production are calculated.
Trade type
Purchase price, plus freight, etc.
Service type
There are no raw materials in the service industry. The most direct labor wages for providing services are product costs.
To produce a product, the money that must be spent is the product cost.
Gross profit margin
Gross profit = revenue - cost Gross profit margin = gross profit/cost
Before starting a business, you must first understand the gross profit margin level of the industry
See clearly the gap with the industry average
Gross profit margin helps us understand an industry and is also the goal we strive for in the early stages of doing business.
Operating expenses
Rent, water and electricity
Rent, water and electricity for daily operations
It is not related to production, it is auxiliary, and it is counted as an expense.
Manage sales
Except for the labor most directly related to production, other labor expenses are administrative sales expenses.
In order to better manage and sell better, all the money spent is included in the management and sales expenses.
Depreciation and amortization
depreciation
For example: Spend 500,000 to purchase equipment and store decoration, operate for 5 years, and spend an average of 100,000 on these every year.
Amortization
For example: I spent another 500,000 to purchase a store and obtained the right to operate it. It has been operating for 5 years and the annual operating expenses are 100,000.
How to differentiate between depreciation and amortization?
Fixed assets are charged annually and are called depreciation.
Non-fixed assets are charged annually, which is called amortization.
Distinguishing the two types of expenses can better find the break-even point
loan interest
Tax
Various taxes related to businesses
Common: corporate income tax, value-added tax, personal income tax
net income
Net profit = gross profit - expenses - tax
Net profit is positive
In other words, there are two ways to make money
stay on account
dividend
Personal income tax 20%
Net profit is negative
lose money
Net profit is 0
break-even point
Example: Haidilao
Product cost 40.7%
Gross profit margin 59.3%
Staff costs 29.6%
Rent, water and electricity 7.5%
Manage sales 4.8%
Depreciation and amortization 4.1%
Operating expenses: 46%
Corporate related tax 3.6%
Net profit 9.7%
For every 100 yuan earned, 9.7 will be earned
income
Profit = revenue - cost
revenue model
Earn the difference
Buy low, sell high, provide products or services directly to customers, and the income model is for middlemen to make the difference.
Sale
lease
Authorize
member
earn money
To drive traffic to others is essentially to provide information and sell "connections"
It does not provide products itself, but allows customers to learn about the product from not knowing it, to knowing it, to maybe liking it, to maybe buying it. This process in the middle is "connection"
advertise
commission
broker
Start-ups, with at most 1 or 2 revenue models
business model
what to sell
value
product
resource
cooperate
To whom to sell?
client subdivision
customer relations
channel
how to make money
income
cost