"an express shipment" "A box of cosmetics" "One kilometer fare" “One hour manicure”

What we usually call Total Cost

The first thing to look at is whether each transaction can make money.

Let’s see if the money earned together can cover the customer acquisition cost (LTV>CAC)

Finally, calculate the conditions for the break-even point considering fixed costs, and analyze whether these conditions can be achieved and how to achieve them under what circumstances.

Income per worker per hour

Cost per worker per hour

Price per customer * Gross profit margin - Distribution cost per order - Warehousing cost per order - Sales commission per order = / > /< "0" (It should be considered here that the cost of the goods itself is relatively high, so it must be multiplied by the gross profit margin, while O2O door-to-door services generally only have service costs)

The above is the basic version (factory workers produce items), but O2O "where do orders come from"?

User acquisition cost CAC

LTV (user lifetime value)

subsidy or retention

A simplified funnel model of e-commerce conversion from browsing to purchase deduced in reverse

An online store can earn 100 yuan for each piece of clothing sold, but it needs to pay 75 yuan in purchasing costs and 5 yuan in packaging costs. The monthly platform entry fee for this online store is 30,000 yuan per month, and the fixed salary for staff is 10,000 yuan per month. Then the online store: Contribution margin = (100 yuan - 75 yuan - 5 yuan) / 100 yuan = 20%

The total revenue required when this business model reaches the break-even critical point is: total fixed cost / contribution margin = 40,000 yuan / 20% = 200,000 yuan

dismantle