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MindMap Gallery business model
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business model
This is a mind map about business models. Business model is one of the important research objects in management and the most helpful channel for entrepreneurship. Hope it helps.
Edited at 2021-08-26 21:35:53
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
business model
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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- Outline
business model
concept
Various trading relationships and connection methods
ways to make money
Is a way or way for a company to make profits
business model
Business
trade
model
structure
good business model
Have all stakeholders made money?
A profit model that you can copy yourself but cannot be copied by others
constitute
client
Who are the target customers?
Customer problems and pain points
client subdivision
generation
For example
Young people aged 20-35
Because most people in this age group are already married, the customer segment should also include teenagers and children.
netizen
content owner
Advertisers
How to find customers
customer relations
Store manager feedback system
membership policy
personal assistant
self service
core competitiveness
What ability do you have to do things better than others?
Powerful management information system
Agile supply chain
design team
Search platform
User traffic
Personal charm and influence
Value reflection
What value can it provide?
key business
Value Creation
total value created
Allow all stakeholders to make money
Stakeholders
staff
customer
supplier
Partners, etc.
value delivery
value profit
Profit model
Partner
cost structure
operating costs
Where does the profit come from?
cash flow structure
effect
Generate creativity
Reduce guesswork
Make sure you find the right target customers
Help business planning
Realize personal plans
Classification
local market transactions
Long-distance trade
Require
adequate supply
Have strong transportation capabilities
Platform business model
Advantage
Strong linkage
When a platform is relatively large and has highly loyal users, it will have huge business opportunities.
Some representative trump products should be used as the entry point
Disadvantages
It’s not easy in the early stages of growth
For example
Taobao
Connect buyers and sellers
No investment or inventory required
constitute
user value
Platform enterprise
third party companies
Profit model
Kind tips
If you do not have the advantage over large platforms and cannot connect user value with platform value, please use the platform business model with caution.
intermediate mode
We do not produce, sell or hold inventory ourselves
Save money and control risks
long tail model
Pay attention to the long tail part, meet the different needs of customers, and develop multiple categories of products
Focusing on diversity and small quantities, relying on low inventory costs and a powerful platform to provide a large number of products for multiple market segments
core point
Variety, small amount
A variety of products satisfy different market segments, and the demand for each market segment is not high
Style (Business Model Style)
client subdivision
Targeting a large number of groups with different product needs
value proposition
Offer a broad range of products
channel access
Internet based
customer relations
Internet based
Source of income
Various
core resources
efficient information system
supply chain
Platform management
key business
Platform development and maintenance
Cost composition
Platform development and maintenance
Multi-sided platform business model
meaning
Bring together customer groups and create value by promoting interaction among all customer groups
For example
gaming equipment company
client subdivision
hardcore gamer
Game manufacturers
Interdependent, both are indispensable
value proposition
High quality home gaming console
A more efficient and valuable game development platform
channel access
online and offline
customer relations
Game communication community
Source of income
Losing money on hardware sales
Game royalties
key business
Game platform management and platform promotion
core resources
Game development platform
important cooperation
Major distributors
Cost structure
Game platform development and maintenance platform
Style (Business Model Style)
client subdivision
Multiple customer segments are interdependent
value proposition
Create a better platform
Facilitates multiple customer segments
key business
Platform management and promotion
core resources
platform
Source of income
Different customer segments have different sources of income
Cost structure
Platform development and maintenance
Free business model (3 types)
Specifically including three types
Free revenue increase
free platform
induce
For example
Free revenue increase
meaning
A large number of basic users benefit from free products or services without any strings attached, and gain revenue through additional paid value-added services.
Social platforms
client subdivision
Mass users
paying player
Advertisement live
value proposition
Free communication platform
Virtually Personalized Products
channel access
Official website
client
customer relations
Community self-service
key business
software development
core resources
R & D team
important cooperation
Telecom operators
Cost structure
Labor costs
Marketing
Administrative expenses
R&D expenses
Source of income
Premium number paid
Value-added services
Free revenue-increasing business model style
free service
Attract a large user base
Provide paid value-added services
The key to user conversion rate from free to paid
Free platform business model
Sell products and services for free, build a large consumer group, and then obtain revenue through supporting value-added services, advertising fees, etc.
Reflected in three ways
free
Products offered are free
income
Earn revenue from supporting services and value-added advertising fees
free platform
is a free multilateral free platform
For example
airline
client subdivision
Sichuan Airlines passengers
Advertisers
value proposition
Provide free bus services to passengers
Huge mid- to high-end group
channel access
Human services
Online point of sale
customer relations
personal assistant
Source of income
vehicle price difference
advertise
The rewards of greater foot traffic
core resources
Stable customer source
franchise
key business
Selling air tickets
important cooperation
car company
driver
cost structure
Labor costs
Marketing
transportation cost
Free platform style
Free product or service
Generate huge customer traffic
Advertisers pay
induced business model
A business model that promotes future repeat purchases of related products or services through a cheap or even free initial product or service
induced business model
customer relations
Lock-in relationship characteristics between initial product and subsequent products
channel access
online or offline
value proposition
Provide cheap or free products and closely link with subsequent products
key business
Provide follow-up products or services
core resources
Strong brand influence
Source of income
Subsequently repeated high-profit products
Cost structure
Subsidies for initial products and production costs for subsequent products and services
three key points
The initial product or service is low-priced or even free.
Product or service requires repeat purchase
User switching costs are high
open business model
Outside-in business model
meaning
A business model that introduces ideas from outside into the company to create value for the company
listen to customers
Product iteration
style
Introducing external ideas into the company to gain creativity
important cooperation
External innovation partners
key business
Integration of external resources and internal business processes
core resources
Specific resources with the advantage of connecting to external innovations
Personal charm and influence
Cost structure
Cost of linking to external resources
Inside-out business model
meaning
A business model that provides idle ideas and assets within the company to external partners to create value for the company
style
client subdivision
Enterprises in need of innovation
value proposition
R&D results of external value
channel access
Internet platform
Source of income
Earn additional income from idle resources
core resources
Intangible resources that are idle relative to the enterprise
sales ideas
Business model assessment tool
SWOT analysis
cohort analysis
The relationship between business model and value chain
Value Chain
Concept introduced by Michael Porter in 1985
meaning
It is a dynamic process in which a company creates value through a series of activities.
include
basic activities
Material supply
production operations
Finished product storage and transportation
marketing
After-sales service
Support activities
Enterprise infrastructure
human resource Management
technology development
Procurement management
Generalized
effect
The comprehensive competitiveness of the enterprise's value chain determines the competitiveness of the enterprise
Business model and business strategy
common ground
The essence is the same, they are all about gaining competitive advantage.
Highly consistent content
Business model is the process of strategy implementation
difference
Different emphasis
Business strategy is planning for the future
The business model is the specific implementation of the plan
Reflect different
Strategy is abstract, but business model is concrete
Strategic design is something that business models do not have
Business model innovation and design
Business model innovation
Way
Resource driven
Originating from the expansion of an organization's existing infrastructure or partnerships to change existing business models
product or service driven
Influence the building blocks of other business models by establishing new value propositions, resulting in more competitive business models
customer driven
Based on customer needs, reduce the cost for customers to obtain products or services, or improve their convenience
Financially driven
Changes to the business model driven by revenue sources, pricing mechanisms or cost structures
polycentric drive
Other building blocks that are driven by multiple points of concentration and can significantly impact the business model.
Multiple focus points: resource-driven, product or service-driven, customer-driven, financial-driven
in principle
All creativity is for customers
Let customers discover product value
Rely on high quality to meet customer needs
Seek customer needs or create new needs
cost change
Cooperation leads to development
Have keen observation of changes in the surrounding environment
Business model innovation tools
Brainstorming
Quantity wins
whimsical
Not allowed to judge others
Put forward a point of view based on other people's point of view
Give examples
if
business model design
business model canvas
It is a business model design tool
include content
Composed of 9 parts
client subdivision
Different types of customers have different needs
Customer segmentation is not just about providing different products or services, but also about finding valuable customer groups.
Consider from two aspects
external attributes
Attributes determined by external factors of customers
area
Organization etc.
intrinsic properties
Attributes determined by customer intrinsic factors
gender
age
income
Region, etc.
value proposition
The benefits your customers get from the product you offer
Free search
Content value-added
targeted advertising
channel access
Physical direct store
Official website mall
sales team
customer relations
Get customers
maintain customers
Source of income
asset sales
Usage charges
Rental charges
Authorization charges
Advertising charges
core resources
You can have it yourself or get it from a key partner. Different business models will lead to different core resources.
tangible resources
Factory building
equipment
raw materials
funds
intangible resources
brand
technology
intellectual property
human Resources
key business
The most important thing a business must do
Confirmation of available value chain models
For example
Sale
design
Production
important cooperation
joint venture relationship
Reliable supply and demand
Strategic Alliance
Outsourcers
cost structure
fixed costs
Variable costs
Form a business canvas
method one
print canvas
Fill in the 9 sections
Method 2
Draw canvas on whiteboard
Team members brainstorm and post their opinions on the whiteboard with sticky notes
Method three
Software Design Business Canvas
Personal business model canvas
core resources
who I am
what do i own
character
interest
values
Skill
ability
Knowledge
key business
What should I do
Customer groups
Service objects
Who to help
value service
how can i help others
What work does the client need from me?
What value does completing these tasks bring to the customer?
channel access
How to promote yourself and deliver services
Describe how you promote your services
Provide services
The process of submitting services
customer relations
Online and offline
important cooperation
who can help me
Source of income
Salary
Welfare
Development opportunities
work fulfillment
Cost structure
What do you need to pay for this career?
time
energy
money
healthy
Three important links in the business model
Production processes
Transportation link
Sales links