MindMap Gallery Partner operation of community business model
The partner operation of the community business model introduces the three major theories of partner operation, bonus system and a series of training systems.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Social business model Partner operation
Three major theories of partner operation
Recommendation Relationship Theory
Progressive Theory of Transaction Scenarios
happy deal theory
Fission number = ∑ (recommended number of people ^ fission level)
Number of referrals: average number of referrals per member
Fission level: The average level of fission recommended by each member
bonus system
Tier Award: Product Sales Bonus
Level difference award: team management bonus
Flat push award: Upgrade offline bonus
Project Award: Project task bonus
Dividend bonus: Dividend bonus for top dealers
Transformation of e-commerce enterprise partner system
The first stage
Add online store customers to WeChat and convert them into members
second stage
Introduce members into the newly built distribution system
The third phase
Operations promote member upgrades and becoming partners
Stage 4
Recruit partners through other channels
Transformation of offline store partner system
The first stage
Design and build membership and partner distribution system
second stage
Develop store managers and shopping guides into partners
The third phase
Add Guangdian store customers to WeChat and convert them into members
Stage 4
Operations promote member upgrades and becoming partners
Reform of the partner system in the service industry
The first stage
Layout WeChat personal account matrix and add followers
second stage
Turn your sales team into internal partners
The third phase
Turn external customers into external partners
Stage 4
Recruit partners through other channels
Referrer
position
Help friends solve problems and fight for benefits
threshold
No threshold, simple operation
risk
The referrer wants the risk to be extremely low
income
Points, gifts, preferably not money
Distributor
position
Help the platform sell products and develop members
threshold
Distributors must pay a certain price to value their distributor status
risk
Distributors must bear certain risks and pressures to be responsible
Distributor's revenue
Monetary gain is the first purpose, and it must become the first income to be sustainable.
IT system layout
WeChat personal matrix
Internal WeChat personal account and external WeChat personal account
Member management system
To facilitate members to complete transactions and place orders, it is recommended to use service accounts and mini programs.
Partner management system
To empower internal partners, it is recommended to use APP
education system
Retail sales training: training on quickly completing transactions and increasing customer orders at the retail end
Partner investment training: investment promotion activities and conference marketing for recruiting partners
Partner ability training: training partners on product systems and sales skills
Internal team training: Competency training for internal service support teams
Partner products Use rules to build cooperation
Partnership threshold design | Reasonable threshold distribution products
Bonus system design | Benefit design service commitment
Relationship Progressive Design | Ceremony Design Training System
Partner Product Design Principles
Low-threshold partners retail moving products
Develop more partners
High-threshold partners distribute products as agents
Screen for higher quality partners
Recommended relationships lock in lifetime consumption value
Bonus system allows partners to be self-motivated