MindMap Gallery Section 1 Overview of Strategic Management
This is a mind map about the first section: Overview of Strategic Management, including - the connotation of strategy and corporate strategic management, strategic analysis, and strategy formulation Strategy implementation, strategic control, etc.
Edited at 2024-02-27 14:10:38This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Section 1 Overview of Strategic Management
1. The connotation of strategy and corporate strategic management
(1) Strategic connotation
Connotation: Consider and plan from the overall perspective to achieve plans and strategies for overall goals
feature
(1) Globality
(2) Long-term nature
(3) Guidance
(4) Adaptability
(5) Competitiveness
(6) Risk
(2) The connotation of corporate strategic management
Connotation: On the basis of analyzing the internal and external environment of the enterprise, it is a dynamic management process to select and formulate effective strategies to achieve corporate goals, and to put the strategies into implementation, control and evaluation.
in principle
Goal feasible principle
resource matching principle
Responsibility implementation principle
Collaborative management principles
(3) Enterprise strategic management elements, systems and procedures
1. Elements of corporate strategic management
Business Scope
growth vector
Competitive Advantage
synergy
2. Enterprise strategic management system
overall corporate strategy
growth strategy
stable strategy
contraction strategy
business strategy
Cost leadership strategy
Differentiation Strategy
centralization strategy
functional strategy
research and development strategy
production strategy
HR strategy
marketing strategy
3. Strategic management process
Strategic Analysis
strategy formulation
strategy implementation
strategic control
strategic evaluation
Strategic Realignment
(4) Corporate vision, mission and strategic goals
Vision
An ideal picture that an organization or individual hopes to achieve or create
mission
The enduring purpose of a business that distinguishes it from similar businesses
Strategic objectives
Embodiment of corporate vision and mission
Strategic goal system content
profit target
product goals
market competition goals
development Goals
Employee development goals
social responsibility goals
2. Strategic Analysis
(1) Analysis of external environment
1. Macro environment analysis
PESTEL analysis
2. Industry environment analysis
Porter's Five Forces Model
Industry competition level
Analysis of the degree of competition among existing enterprises
Competitive threat analysis of new entrants
Substitute product or service threat analysis
market bargaining power
Analysis of bargaining power between enterprises and suppliers
Analysis of bargaining power between enterprises and customers
3. Business environment analysis
(1) Competitor analysis
(2) Competitive positioning analysis
(3) Consumer analysis
(4) Financier analysis
(5) Analysis of labor market conditions
(2) Internal environment analysis
1. Enterprise resource analysis
tangible resources
intangible resources
human Resources
2. Enterprise capability analysis
R & D capabilities
Production management capabilities
Marketing ability
financial capability
Organizational management capabilities
3. Analysis of enterprise core competitiveness
valuable to customers
Advantages over corporate competitors
Difficult to imitate or copy
4. Value chain analysis
basic activities
internal logistics
Production and operation
external logistics
marketing
Serve
Support activities
purchase
technology development
human resource Management
Enterprise infrastructure
5. Strategic map analysis
Based on the balanced scorecard theory, a visual strategic causality diagram that describes the causal relationship between the strategic goals of different dimensions of the enterprise.
step
(1) Determine the shareholder value gap (financial level)
(2) Adjust customer value proposition (customer level)
(3) Determine the value improvement timetable
(4) Determine the value creation process or strategic theme (internal business process level)
(5) Improve strategic asset readiness (learning and growth level)
(6) Determine strategic action plan and budget
Three strategy formulation
(1) Strategy formulation process
1. Strategy suitability analysis
2. Strategic screening
3. Feasibility analysis of strategy
4. Strategy acceptability analysis
5. Strategic selection and action plan formulation
(2) Types of strategy formulation
by strategic level
overall strategy formulation
Business strategy formulation
Functional strategy development
According to strategic development ideas
Internal development strategy formulation
M&A strategy formulation
Joint development and strategic alliance formulation
International strategy formulation
4. Strategy Implementation
(1) Strategy implementation model
1. Command mode
2. Transformational model
3.Cooperative model
4. Cultural model
5. Growth model
(2) Strategy implementation support system
Components
organizational structure
company culture
leader style
information communication
Resource allocation
Management System
Classify
organizational support system
resource support system
management support system
5. Strategic Control
(1) Strategic control and management control
Broad strategic control = strategy formulation control, management control, and operational control
Strategic control in a narrow sense = management control
(2) Management control procedures
1. Decomposition of strategic goals
2. Establish control standards
3. Management control report
4. Business performance evaluation
5. Manager motivation
(3) Management control mode
1. Institutional control model
2. Budget control mode
3. Evaluation control mode
4. Excitation control mode