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MindMap Gallery Section 1 Overview of Strategic Management

Section 1 Overview of Strategic Management

This is a mind map about the first section: Overview of Strategic Management, including - the connotation of strategy and corporate strategic management, strategic analysis, and strategy formulation Strategy implementation, strategic control, etc.

Edited at 2024-02-27 14:10:38

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Section 1 Overview of Strategic Management

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Outline

Section 1 Overview of Strategic Management

1. The connotation of strategy and corporate strategic management

(1) Strategic connotation

Connotation: Consider and plan from the overall perspective to achieve plans and strategies for overall goals

feature

(1) Globality

(2) Long-term nature

(3) Guidance

(4) Adaptability

(5) Competitiveness

(6) Risk

(2) The connotation of corporate strategic management

Connotation: On the basis of analyzing the internal and external environment of the enterprise, it is a dynamic management process to select and formulate effective strategies to achieve corporate goals, and to put the strategies into implementation, control and evaluation.

in principle

Goal feasible principle

resource matching principle

Responsibility implementation principle

Collaborative management principles

(3) Enterprise strategic management elements, systems and procedures

1. Elements of corporate strategic management

Business Scope

growth vector

Competitive Advantage

synergy

2. Enterprise strategic management system

overall corporate strategy

growth strategy

stable strategy

contraction strategy

business strategy

Cost leadership strategy

Differentiation Strategy

centralization strategy

functional strategy

research and development strategy

production strategy

HR strategy

marketing strategy

3. Strategic management process

Strategic Analysis

strategy formulation

strategy implementation

strategic control

strategic evaluation

Strategic Realignment

(4) Corporate vision, mission and strategic goals

Vision

An ideal picture that an organization or individual hopes to achieve or create

mission

The enduring purpose of a business that distinguishes it from similar businesses

Strategic objectives

Embodiment of corporate vision and mission

Strategic goal system content

profit target

product goals

market competition goals

development Goals

Employee development goals

social responsibility goals

2. Strategic Analysis

(1) Analysis of external environment

1. Macro environment analysis

PESTEL analysis

2. Industry environment analysis

Porter's Five Forces Model

Industry competition level

Analysis of the degree of competition among existing enterprises

Competitive threat analysis of new entrants

Substitute product or service threat analysis

market bargaining power

Analysis of bargaining power between enterprises and suppliers

Analysis of bargaining power between enterprises and customers

3. Business environment analysis

(1) Competitor analysis

(2) Competitive positioning analysis

(3) Consumer analysis

(4) Financier analysis

(5) Analysis of labor market conditions

(2) Internal environment analysis

1. Enterprise resource analysis

tangible resources

intangible resources

human Resources

2. Enterprise capability analysis

R & D capabilities

Production management capabilities

Marketing ability

financial capability

Organizational management capabilities

3. Analysis of enterprise core competitiveness

valuable to customers

Advantages over corporate competitors

Difficult to imitate or copy

4. Value chain analysis

basic activities

internal logistics

Production and operation

external logistics

marketing

Serve

Support activities

purchase

technology development

human resource Management

Enterprise infrastructure

5. Strategic map analysis

Based on the balanced scorecard theory, a visual strategic causality diagram that describes the causal relationship between the strategic goals of different dimensions of the enterprise.

step

(1) Determine the shareholder value gap (financial level)

(2) Adjust customer value proposition (customer level)

(3) Determine the value improvement timetable

(4) Determine the value creation process or strategic theme (internal business process level)

(5) Improve strategic asset readiness (learning and growth level)

(6) Determine strategic action plan and budget

Three strategy formulation

(1) Strategy formulation process

1. Strategy suitability analysis

2. Strategic screening

3. Feasibility analysis of strategy

4. Strategy acceptability analysis

5. Strategic selection and action plan formulation

(2) Types of strategy formulation

by strategic level

overall strategy formulation

Business strategy formulation

Functional strategy development

According to strategic development ideas

Internal development strategy formulation

M&A strategy formulation

Joint development and strategic alliance formulation

International strategy formulation

4. Strategy Implementation

(1) Strategy implementation model

1. Command mode

2. Transformational model

3.Cooperative model

4. Cultural model

5. Growth model

(2) Strategy implementation support system

Components

organizational structure

company culture

leader style

information communication

Resource allocation

Management System

Classify

organizational support system

resource support system

management support system

5. Strategic Control

(1) Strategic control and management control

Broad strategic control = strategy formulation control, management control, and operational control

Strategic control in a narrow sense = management control

(2) Management control procedures

1. Decomposition of strategic goals

2. Establish control standards

3. Management control report

4. Business performance evaluation

5. Manager motivation

(3) Management control mode

1. Institutional control model

2. Budget control mode

3. Evaluation control mode

4. Excitation control mode