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MindMap Gallery Strategic Management Courses for Decision Makers
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Strategic Management Courses for Decision Makers
The purpose of strategic design is to do it based on root problems and essential issues. The core of strategic design is a set of methodology. It has steps and specific methods. As long as it is a method, it can be copied, learned, and mastered.
Edited at 2023-09-13 20:36:41
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Strategic Management Courses for Decision Makers
- bacteria
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
- Plant asexual reproduction
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
- Reproductive development of animals
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
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- Outline
Strategic Management Courses for Decision Makers
1. Strategic paths and methods
strategy definition
Paths and methods to achieve goals
direction and goals
planning and decision-making process
The importance of strategic design
Cultivate talents
Unify team thinking
Cultivate professional managers
Improve management level
Form a culture of division of labor and cooperation
Discover market segment opportunities
Adapt to changing market conditions
Choice is more important than effort
Choose the right industry and market
Select your target market and competitors
Choose a strategic path based on your needs
Leverage external resources
strategic design process
core elements of strategy
direction
Determine future path
Target
Define long-term goals and vision
strategy
Determine your location
monitor
existing resources
tactics
Talk from the end
Determine development direction and goals
Develop strategic plans and specific tactical plans
Monitor and supervise implementation
differentiate competition
Understand different competitive states
Adjust strategy
Opportunities for SMEs
outflank
Catering to sub-mainstream markets
Niche market demand
unique competitive advantage
Create a unique skill
Monopolistic Competition
The ultimate goal of monopolistic competition
Limited choice
Pursue monopolistic competition opportunities
Increase share and profits
Continuous improvement and adaptability
Optimize strategic plans and actions
Adjust and improve business methods
Find new market opportunities
centrality of strategy
Define the direction and vision of the business
Determine priorities and resource allocation
Improve competitiveness and collaboration
achieve sustainable development
2. How to focus with limited resources
Target market selection
Market segments
Understand customer needs
Position products and services
persevere
Long-term development
Deeply cultivate the market
Don’t be greedy for a quick moment
Limited resources
Focus on key breakthroughs
Allocate resources appropriately
Set priorities
Customer classification
Understand different customer groups
Know your target customers
Understand psychology and needs
Provide professional advice
Become an advisor to your clients
Classify and assess customer needs
Provide targeted products and services
market segmentation
Determine market size
Assess profit potential
Develop market strategy
Product Positioning
Adapt to different market needs
Distinguish product features
Offer products of varying value
show and explain
Transparent display of product features
Provide customer awareness and acceptance
Explain product value and quality differences
Continuous learning
Deep understanding of the industry
Follow market development
Continuously improve professional knowledge
self-driven
stress tolerance
stimulate inner motivation
stay positive
3. Establish leadership position
Explore needs
Proactively explore customer needs
Find customer pain points
Understand customer needs
Provide targeted solutions
Establish close working relationship
Passively explore customer needs
Listen and collect customer feedback
Accept customer suggestions and ideas
Discover new application areas
Provide better solutions
High-end entry into the market
Provide quality products and experiences
Gain market share with high-quality positioning
Establish a unique position among target customers
Attract more consumers to choose your products
1230 rule
Diversity of research objects
Gain a deeper understanding of needs and issues
Get a representative sample
Guide market research and business decisions
altruistic concept
Focus on customer needs
Help customers solve problems
Establish long-term cooperative relationship
Provide valuable solutions
The importance of methodology
Provide practical guidance and tools
Simplify decision-making and implementation processes
Improve work efficiency and effectiveness
Helping businesses succeed and innovate
The key to research
Determine research goals and objects
Ask specific questions and hypotheses
Organize and execute research activities
Analyze and apply research results
High quality and efficiency
Provide high quality products and services
The importance of customer engagement
Listen to customer feedback and suggestions
Solve problems together with customers
Build good customer relationships
Provide personalized solutions
Top-level design thinking
Thinking systematically about problems and solutions
Focus on long-term development and strategic planning
Look for opportunities to innovate and improve
Grasp the problem from a holistic perspective
Knowledge payment business model
Provide valuable expertise and opinions
Realize knowledge sharing and value realization
Provide customers with personalized solutions
Provide additional revenue streams
Methodological Simplicity and Practicality
Easy to understand and apply
Provide systematic guidance and methods
Help solve problems and achieve success
Applicable to all walks of life and different situations
4. Understand the market competition landscape
competition stage
junior competition
Seize the opportunity
market share
leadership position
create barriers
Scale advantage
disorderly competition
Product differentiation
Market share loss
Improve product features
User preference identification
Improve market coverage
perfect competition
Cost advantage
financial strength
Resource scale
Competitive Strategy
customer attraction
monopoly race
Occupy market share (more than 80%)
Features and positioning
Brand image and loyalty
High barriers to entry
Strategic Planning
industry analysis
competitor analysis
Positioning and differentiation strategy
Brand Building and Marketing Strategy
Innovation and product development
collaborative competition
Collaborate and share resources
Technological innovation and R&D cooperation
Improve the overall level of the industry
Work together to withstand competitive pressures
Expand markets and share resources
market leak chart
competitor analysis
Untapped Market Insights
Competitors gain market share
The existence and competition of substitutes
Reasons for exiters and competitive dynamics
The battle between brand and experience
Brand image building
Differentiated experience creation
User impression and loyalty
Marketing and Promotion Strategy
Satisfaction of user needs
Know your competitors
competitor analysis
Strengths and Weaknesses Assessment
Comprehensive competitive advantage assessment
Monitor competitive dynamics and market changes
Stay on top of customer data and industry trends
Advantages of collaboration
Resource sharing and risk sharing
Technological innovation and joint research and development
Cooperative marketing and promotion strategies
Expand market share and influence
Reduce costs and increase efficiency
The importance of strategic planning
Industry research and trend analysis
Building competitive advantage
Target positioning and market positioning
Innovation and product development strategy
Marketing and Brand Strategy
Market supply and demand and competitive strategy
Competitive advantage when demand exceeds supply
Differentiation strategy when supply exceeds demand
The importance of brand awareness and loyalty
Price war and cost advantage strategy
Market positioning and target customer group strategy
Strategic Choice and Competition Winning
Know yourself and your enemy, and have a deep understanding of your competitors
Discover differentiated advantages and core competitiveness
Focus on customer needs and market feedback
Continuously innovate and improve products or services
Flexibly adjust strategies according to market changes
5. Product innovation breakthrough
Complete product importance
Product differentiation
Service and experience
Create value
Organizational guarantee
artist
merchant
craftsman
willing to invest
Develop internal talent
Talent introduction strategy
Looking for experts
Profit driven
Open up channels
Corporate culture and atmosphere
employee satisfaction
Create a work environment
Rewards and incentives
product upgrade
changes in values
pursuit of excellence
Don’t make the same products as others
Pay attention to employee psychology
Respect the laws of human nature
Don’t engage in 996 culture
lifetime commission system
Attract and retain talent
High salary and benefits
Growth and Development Opportunities
Good corporate reputation
Innovation and technology driven
Introducing and cultivating innovative talents
Invest in R&D and technology
Continuous innovation of technology and products
Brand building and differentiation
Build a unique brand image
Deliver unique values
Offer unique products and services
The importance of customer experience
Provide quality services
Create a good shopping environment
Personalized customization and personalized services
Quality and reliability guaranteed
Strict quality control
Quality raw materials and workmanship
Reliable after-sales service
Market positioning and competitiveness
Determine target customer groups
Learn more about your competitors
Determine differentiated competitive strategies
6. Value appeal shapes differences
Refining product value appeal
content
benefit
Features
Advantage
Require
Attributes
relative advantage
value of customer
Communication methods of different consumer groups
perceptual consumer
repeat
infect
assertion
rational consumer
Work it out
Measure it out
put on display
Advertising planning and corporate division of labor
plan
tell a story
success case
brand
enterprise
Uncover value
Create core content
Customer validation and product design
Visit customers
Verification requirements
design products
verify
Argument
test
Customer recognition
Product value proposition
unique selling proposition
Features
benefit
Advantage
Features
Attributes
relative advantage
value of customer
Store display design
be careful
communication method
Full display
attract the audience
Action content
poster
Visual appeal
arouse interest
Customer needs and services
Understand the needs
Pledge
After-sales warranty
trust building
Seeing is believing communication style
test
Compared
Actual experience
Display of results
Combination of rationality and sensibility
sensory experience
real data
earn one's trust
Standardized configuration display
uniqueness
consistency
brand standards
Experience consistency
Deliver value
Increase awareness
Competitor comparison presentation
better topic
comparison test
Visual comparison
Confidence
Keep up with customer concerns
drive interest
spark conversation
raise questions
Focus on customer experience to drive communication
7. Develop five-year strategic goals
performance multiplication mechanism
growth curve
Popular Science -> Health -> Products
Curve recession triggers next start
Way
sustainable development
Diversified growth
set a goal
Cities spread across the globe
Develop more products
Expansion of application field axis
Determine market share goals
Satisfaction survey
Important indicators for improving customer satisfaction
Customer Satisfaction Survey
Regularly measure customer satisfaction
4. Improved customer satisfaction
Provide diverse services
Expand the traditional Chinese medicine health care market
Provide corresponding supporting health products
Continuously meet user needs
Effective control
Set up a committee
making plans
Budget
Checking mechanism
Internal audit and reporting system
Monitor and control implementation
employee satisfaction
Employee Satisfaction Survey
Emphasis on employee opportunities
work
study
make money
promotion
provide opportunity
Positive work environment
Expansion capacity
Group assessment
Vision/Mission/Values
Vision
long
concrete
Motivate employees
mission
specific
Metrics
Can achieve
The standard of right and wrong values
code of conduct
Assessment and Evaluation
Values practice
trust and respect
Pursue outstanding contribution
teamwork
creative pursuit
8. Build a competitive advantage
sources of competitive advantage
Upstream supplier management
supply chain pressure
Stable supply
Reasonable cost structure
Downstream customer needs
Customer concerns
Differentiated products
solution
Pay attention to market dynamics
Substitute Threat Forecast Trends
Launch your own alternative product
Dimensionality reduction strike strategy
Strategic Plan
Not competing directly with industry leaders
Gradually expand market share
Developed to target weak opponents
Implement competitive advantage
weakness
gap
Taking advantage of weak opponents
The Importance of the Complete Product
Build competitive advantage
Determine product differentiation
satisfy customer's request
Provide a package solution
Marketing strategy
Competitive Strategy
Guaranteed complete
Confirmation of corporate advantages
Understand expertise and strengths
Identify differentiating competitive advantages
Develop expertise and strengths
Continuously improve skills and knowledge
Identify business strengths
Select target customer groups
Determine target customer groups
needs and concerns
Provide differentiated products and services
Develop loyalty and word-of-mouth effects
Innovation and service advantages
Offer a unique product or service
Provide a distinctive customer experience
Optimize after-sales service and customer support
Service differentiation wins market competitiveness
Reduce costs and improve efficiency
Looking to reduce costs and improve efficiencies
Improve efficiency and utilization
Optimize supply chain and logistics management
Provide high quality products and services
cut costs
Focus on goals
Build a competitive advantage
Long-term accumulation
keep working hard
strategy formulation
Pay attention to long-term planning
Focus on continuous improvement and innovation
pursuit of competitive advantage
9. Business model innovation
business model definition
market trend model
Products from production end to end
traditional business model
traditional sales chain
Chain cost issues
Need to remove links that do not create value
The concept of disintermediation
Eliminate people who don’t create value
Direct connection between suppliers and customers
Reduce product prices
Business Case
UnionPay
two-sided market concept
UnionPay’s positioning and business
Promote each other through cardholders and merchants
Taobao
B2C market model
The aggregation effect of merchants and consumers
Credit guarantee and logistics improvements
Logistics hosting platform
Screen suppliers and customers
Positioning and target customers
Cost and profit trade-offs
Difficulties in innovation
Difficulties in starting a two-sided market
Difficulties in channel expansion and management
Challenges in communicating with stakeholders
Small and medium enterprise cases
Find weaknesses among strengths
Use advantages to attract
expansion mode
Diversification in related fields
Upstream and downstream extension
T-shaped strategy
10. Key factors for success
success factors
Market Competitiveness
regional sales
Product performance
sales statistics
Talent pool
Incentives
Promotion and salary increase
performance peg
Institutional constraints
strategic purchasing
Business Procurement
Procurement control
Market Competitiveness
multi-channel
All-round
Branding
different series
Flat price
Online and offline
price system
Actively cooperate
contribution and performance
Sale
Talent
purchase
Human resources incentives
Branding
Statistical data
price system
Main challenges
Sales team combat effectiveness
Complete product knowledge
Service experience
Market Competitiveness
Explosive product development
Product Innovation
The company is developing rapidly
Staff can't keep up
Talent pool
subtopic
study visit
Successful model project
Typical Case
Potential issues and risks
High-end customer development
Market coverage
competitors
buck-passing
Department cooperation
Communication and collaboration
Customer satisfaction
Stable delivery
stable quality
Customer Experience
High-end positioning
After-sales service
Top-level design
interdepartmental cooperation
spirit of mutual aid
Common goal
Team unity
Take the initiative to help
Mutual support
Experience sharing
grow together
knowledge management
Management ability
Humanized management
Kindness of employees
positive consciousness
teamwork
Respect employees
grow together
work quality
staff performance
work efficiency
collaborative effect
Department cooperation
synergy
resource utilization
Leverage effect
key point
Operational power
work efficiency
Reduce costs and increase efficiency
invisible cost
Reduce costs and increase efficiency
Project approval
work quality
Business process optimization
Brand power
Word of mouth
Loyal customers
brand reputation
brand recognition
customer satisfaction
service quality
cut costs
Reasonable communication
communication cost
information loss
keep improve
Trial and error cost
learning experience
clear goal
decision cost
Decision efficiency
Increase efficiency
performance peg
staff performance
Incentives
collaborative effect
synergy
teamwork
resource utilization
Leverage effect
key point
Improve efficiency
work efficiency
Process Optimization
Customer satisfaction
Quality improvement
Product optimization
Cost Control
cut costs
Resource utilization efficiency
Employee mentality
Solve the problem
Winner mentality
Positive and optimistic
Collaboration
Resource coordination
Reasonable allocation
Simplify the problem
Smart
Find a solution
Marketing strategy
Loyal customers
Branding
Reputation
market share
Market Competitiveness
Differentiation
competitors
Pricing Strategy
Market positioning
Distribution strategy
Channel management
Sales channels
meet needs
service quality
Customer Experience
11. Adjust architecture to improve performance
Organizational structure design and strategic planning
Design organizational structure
Identify positions and functions
Forecast future manpower needs
and prepare personnel reserves
Develop clear promotion pathways
Effectively motivate employees
provide opportunity
work
study
make money
promotion
Clearly communicate vision and goals
Create work environment and culture
Enhance equality and respect
Emphasis on teamwork and collaboration
Comprehensive compensation system design
Consider employee benefits
Design basic salary
variable pay
Equity incentives
Clarify the promotion mechanism
Employee satisfaction survey mechanism
Comprehensive employee satisfaction survey
Benefits
Growth opportunities
working atmosphere
Provide opportunities to express opinions and needs
take improvement measures
Assess costs and benefits
Per capita cost analysis
Evaluate resource allocation
Cost-effectiveness
Conduct per capita benefit analysis
Evaluate employee performance and contribution
Identify areas of improvement
Continuous improvement and development
Optimize management mechanism
Set goals and track them
Establish a learning culture and feedback mechanism
group Culture
fair and just
Respect employees’ rights and interests
individual differences
Emphasis on management principles
just
transparent
equality
Provide development opportunities and support
provide opportunity
study
Career Development
Provide promotion channels
Personalized career planning guidance
12. Ensure strategic implementation
Establish detailed system
stipulate specific rules of conduct
Clarify the division of tasks and responsibilities
Set clear goals and performance evaluation criteria
Determine performance reward and punishment mechanism
Strengthen internal controls
Establish internal audit and supervision mechanisms
Implement supervision, inspection and risk control
Safeguard
Establish reporting channels
Protect the rights and interests of whistleblowers
Strengthen internal communication and collaboration
Ongoing training and education
Improve legal awareness and moral concepts
Emphasis on integrity and compliance with the system
Provide skills training
Strengthen teamwork
Establish a transparent accountability mechanism
Open and transparent process
Pursue accountability and fair play
Strengthen internal and external communication
Encourage employees to question
Regular audits and evaluations
Establish a regular audit mechanism
internal assessment
external evaluation
Identify problems and take appropriate action
Regularly adjust and improve systems and processes
Incentives and rewards and punishments
Establish incentives and reward mechanisms
Determine clear penalties
Encourage employees to work hard towards goals
Provide good career development opportunities
Create a level playing field
Break down the corrupt environment
Encourage fair competition
ensure fair distribution
Provide a fair evaluation mechanism
Implement review and improvement mechanisms
Regular review and evaluation system
Collect feedback and improve
Establish tracking mechanism
Maintain flexibility and adaptability of systems and processes