The enterprise determines its mission, sets its strategic goals based on the organization's external environment and internal conditions, plans to ensure the correct implementation and realization of the goals, and relies on the company's internal capabilities to put such plans and decisions into practice, as well as control during the implementation process a dynamic management process.

It is a unit within a large company and the most basic independent business unit engaged in business activities. It provides certain products or services for the same market or different markets.

Strategic environment analysis, strategy formation and evaluation, strategy implementation and control

1. Strategic management integrates various management functions 2. Strategic management is oriented towards the overall purpose of the organization 3. Strategic management focuses on a wider range of stakeholders 4. Strategic management includes multiple time horizons 5. Strategic management focuses on efficiency as well as benefit

1.Meaning

2.Features

Economies of scale mean that the cost of producing a unit of product decreases as the scale of production increases.

Product differentiation advantage refers to the product trademark reputation and user loyalty of the original enterprise.

A strategic group refers to a group of enterprises in the same industry that implement the same or similar strategies and have similar strategic characteristics.

1. Economies of scale 2. Capital requirements 3. Switching costs 4. Sales channels 5. Product differentiation advantages 6. Other cost advantages not related to economies of scale

1. There are many competitors or they are evenly matched 2. Industry growth is slow 3. The industry has very high fixed costs and inventory costs 4. There is no difference in the products of the industry or there are no industry switching costs 5. The overall scale and capabilities of the industry have been greatly improved 6. Competitors vary widely in strategies, goals, and organizational forms. 7. Industries are critical to the rise and fall of companies, and the greater the likelihood of success, the more intense and volatile competition among companies will be.

Enterprise capabilities refer to the company's skills in coordinating resources to make them productive.

In the process of producing a certain product or service, as the accumulated product output increases, the cost of producing a unit product decreases.

Strategic goals refer to the expected results achieved by an enterprise when executing its mission within a certain period of time.

1. Improvement of labor efficiency 2. Division of labor and redesign of working methods 3. New production technology 4. Improvement of production equipment efficiency 5. Product standardization and product redesign 6. Effective use of resources

1. A statement of beliefs and values ​​2. The products and services the business will sell 3. The market in which the business will trade 4. How the market will be obtained 5. The technology the business will use 6. Attitude towards raising funds for growth

1. Key principle 2. Consistency principle 3. Stability principle 4. Incentive principle 5. Feasibility principle 6. Quantitative principle

1. The Swot matrix is ​​a two-dimensional matrix with opportunities and threats in the external environment as one dimension and the strengths and weaknesses of the company's internal capabilities as another dimension. Managers start to formulate plans based on different combinations of SWOT.

2. Strategic plan: ① Overcome Weakness Quadrant ② Growth Quadrant ③ Retreat Quadrant ④ Deliver Strength Quadrant

Companies can seek development by getting involved in one or several other industries through mergers and acquisitions.

Use related strategies together to form an organic whole.

A separate corporate entity jointly owned by two or more parent companies

⑴Purpose

⑵Type

⑴Some areas of the enterprise are in stable or declining markets ⑵ The enterprise has a small market share in a certain field and the cost of expanding the market share is too high, or the market share is very high but it will cost more and more to maintain; ⑶ A certain area of ​​the enterprise cannot bring satisfactory profits, and may even bring losses; ⑷If investment is reduced, sales will not drop too much; ⑸ If the company reduces investment in this field, it can make better use of idle resources; ⑹ A certain area of ​​the enterprise is not a major part of the company’s operations

The meaning of PIMS: It is the impact of market strategy on profits.

Strategic elements include

The company's strategy is to become a cost leader in the industry by strengthening cost control internally and minimizing costs in areas such as research and development, production, sales, services, and advertising.

Enterprises provide distinctive products or services to meet the special needs of customers and form a competitive advantage strategy.

Enterprises focus their business strategies on a specific target market and provide special products or services to specific regions or specific buyer groups.

① Product differentiation ② Market segmentation ③ Special competitiveness

By adopting a differentiated strategy, enterprises can defend themselves against the five competitive forces in the industry and obtain profits above the average level.

Specifically, it is mainly manifested in the following aspects:

①Purchasing logistics ②Operation ③Shipping logistics ④Marketing and sales ⑤Service

⑴ Motivation

⑵Weaknesses

⑴Value activities refer to activities of different tangible and technical nature run by an enterprise ⑵ Value activities can be divided into two major types: main activities and supporting activities ⑶Main activities: ①Purchasing logistics ②Operation ③Shipping logistics ④Marketing and sales ⑤Service ⑷ Support activities: ① Procurement ② Technology development ③ Human resources management ④ Basic structure of the enterprise

In order to determine the customers or target markets of an enterprise, the entire market should be divided into several sub-markets with similar characteristics according to certain standards.

A marketing strategy in which an operating unit attempts to gain greater control in the market for its existing products or services.

A market strategy for business units to introduce their existing products or services to new customers

The franchisor allows the grantee to use his business name, registered trademark, business management system and marketing methods to engage in business activities, and the grantee pays a certain price to the franchisor.

⑴Purpose

⑵ Motivation

① Wider business space ② Complex business environment ③ Fierce competition ④ Difficulty in information management ⑤ Careful planning and organization

⑴Meaning

⑵Form

⑴Target market factors

⑵Production factors of the target country

⑶Environmental factors of the target country

⑷Domestic factors

⑴The company’s product factors

⑵ Enterprise resource investment factors

Controlling is the process of monitoring activities to ensure they are carried out as planned and to correct any deviations.

⑴Measure actual performance ⑵Compare actual performance with standards ⑶ Take management action to correct deviations or inappropriate standards.

⑴ Effectiveness of current strategy implementation ⑵ Prerequisites for formulating strategy ⑶ Early discovery of the necessity of revision of strategic plans and the possibility of optimization ⑷Whether there are any issues that may lead to a re-evaluation of strategic plans and overall strategic planning.

A wide range of alliances formed by small businesses in a collaborative manner for the purpose of improving the competitiveness of the business.

The company's restructuring is to achieve simultaneous and significant substantive improvements in key performance indicators such as cost, quality, service and speed, and to conduct a fundamental rethinking and fundamental redesign of corporate processes.

⑴Meaning: Enterprise network is an extensive alliance formed by some small enterprises in a collaborative manner, with the purpose of improving the competitiveness of enterprises.

⑵Characteristics: ①Most of them are small enterprises guided, funded and actively promoted by government departments to form enterprise networks.

Leadership simply means influence, the art or process of exerting influence on people so that they willingly work toward achieving group goals.

(1) Formulate an idea or plan that the enterprise can and should achieve, that is, the enterprise's long-term development goals; (2) Make strategic arrangements to realize the company’s vision and plan (3) Establish a strong resource collaboration system; (4) In this collaborative system, there is a group of enthusiastic core teams who are responsible for turning ideas into reality.

1. Pioneering type 2. Conquering type; 3. Calm type; 4. Administrative type; 5. Financial management type; 6. Communicative type.