It is a blueprint for the future development of the enterprise and a high-level summary of the enterprise's development prospects and development direction by the enterprise leaders.

Define the current business of the enterprise, that is, answer the question of who we are

Determining the development direction of the enterprise means answering the question of where are we going?

Defining the concrete steps to achieve the development plan, i.e. thinking about how we will get there

Determine the criteria for measuring effectiveness, that is, answer the question of how we measure effectiveness

Define the particularity of corporate vision, that is, different companies have different expressions of vision, which is not universal.

The company's senior managers have a clear understanding of the company's long-term development direction and future business structure

Reduce the risks brought to the company and management decisions due to lack of corporate vision planning

Lower-level management departments can formulate departmental missions, set goal systems, and formulate business and functional strategies that are consistent with the company's development direction and strategy.

Motivate the company's employees to do their best to contribute to the company's vision

It is the general direction, general purpose, general characteristics and general guiding ideology of production and operation for a long period of time determined by managers for the enterprise.

Vision considers the future development path of the company

Mission considers the company’s current development path

Customer needs, that is, what needs the company needs to meet customers

Customer base, that is, who the company needs to satisfy

The way to meet customer needs, that is, what technologies and activities the company adopts to meet customer needs

Corporate positioning

corporate philosophy

Public image

interest groups

Judgment requester

Know what is required

Coordinate various requirements

Coordinate the relationship between the elements that form the corporate mission

Overview

3 parts

Features

effect

Have clear values ​​and ethics

Respect the Dharma and Advocate Morality

Emphasis on self-discipline

Social Responsibility

pursuit of excellence