advantage

Applicable conditions

The nature of the production process for existing products makes it difficult to switch to the production of entirely new products

Existing market/segment is saturated

Market development is often combined with product improvement

The enterprise has the capital and human resources needed to expand its operations

Enterprises have excess production capacity

The company's existing business areas are very successful

There is an untapped/unsaturated market

Access to new, reliable, economical, high-quality sales channels

The main business of the company belongs to an industry that is rapidly globalizing

Seek new opportunities from shortcomings in existing product portfolio

Leverage your company’s understanding of the market

Maintain a leading position relative to competitors

Enable companies to continue to maintain a solid position in existing markets

The company has strong research and development capabilities

Enterprise products have high market credibility and customer satisfaction

The industry in which the company is located is in a stage of rapid growth

The industry in which the enterprise is located is a high-tech industry suitable for innovation, rapid development

Major competitors offer higher quality products at similar prices

The product has high price elasticity and there are a large number of price-sensitive users in the market.

The products of all companies in the industry are standardized products, and it is difficult to differentiate products.

Buyers pay less attention to brands and most buyers use products in the same way

Price competition is the main means of market competition, and consumers’ switching costs are low

1. In industries with significant economies of scale, equip corresponding production facilities to achieve economies of scale.

2. Improve product process design, adopt simple product design, and reduce costs by reducing product functions while fully meeting consumer needs.

3. Reduce the costs of various factors

4. Improve productivity. Productivity is the output of a unit factor and is the reciprocal of the cost of a unit product. Improving productivity goes hand in hand with lowering costs. Adopting the latest technology, technology or process and making full use of the learning curve to reduce costs are all necessary means to improve productivity

5. Improve the utilization of production capacity

6. Choose the appropriate trading organization form

7. Focus on gathering

Products can be fully differentiated and recognized by customers

Customer needs are diverse

The industry in which the company operates is experiencing rapid technological changes, and innovation has become the focus of competition.

1. Have an incentive system, management system and a good creative culture that can ensure the creativity of employees.

2. Have strong R&D capabilities and product design capabilities

3. Have strong marketing capabilities

4. Have the ability to maintain advanced technology as a whole, improve the quality of a certain business, establish product image, and establish and improve distribution channels.

Examine alternative industries

Across strategic groups

Look at complementary products/services

Redefining industry buying groups

Reset customer functional/emotional appeals

across time