external analysis

internal analysis

Formulation: 1. Top-down. 2. Bottom-up. 3. Combine top and bottom

Assessment: 1. Suitability (leverage strengths, overcome weaknesses, exploit opportunities, reduce threats) . 2. Acceptability (stakeholders, major shareholders, actual controllers) . 3. Feasibility (financial indicators)

Choice: corporate goals/approval by superior management/hiring external agencies

1. Determine and establish an effective organizational structure

2. Ensure effective management of personnel and systems

3. Correctly handle and coordinate the company’s internal relationships

4. Select appropriate organizational coordination and control systems

5. Coordinate the relationship between corporate strategy, structure, culture and control

incremental change

revolutionary change

1.Technological changes

2. Product and service changes

3. Structural and system changes

4. Personnel changes

1.Adjust corporate philosophy

2. Repositioning of corporate strategy

3. Redesign the corporate organizational structure

Company-level strategy - the top level, selects business areas, rationally allocates resources, and enables various businesses to support each other

Level 2/sbu/Competitive Strategy--Supervisors and supporting personnel compete effectively in the field to ensure competitive advantage and effectively control the allocation and use of resources.

Functional-level strategies - with different main tasks and different key variables - better allocate internal resources of the enterprise to serve strategies at all levels and improve organizational efficiency. Synergy is of great importance.

short term goals long term goals

Market share, revenue growth rate, return on investment, dividend growth rate, stock price evaluation, cash flow and company trust, etc.

Obtain sufficient market competitive advantages to overwhelm competitors in terms of product quality, customer service or product innovation, so that the overall cost is lower than that of competitors, improve the company's reputation among customers, and establish a stronger foothold in the international market , establish technological leadership, gain lasting competitiveness, seize attractive growth opportunities, etc.

The goals of individual units must match the overall goals - creating a results-oriented atmosphere

A direct reflection of the fundamental nature and reason for existence of an enterprise organization

Long-term strategic intentions, current and future business scope

The values, basic beliefs and codes of conduct established by a company for its business activities are a high-level summary of corporate culture.

destination route

way

Plan ahead for emergencies