The meaning of innovation: "Establishing a new production function" whose purpose is to obtain potential profits. The innovation portfolio includes the following five

Characteristics of technological innovation: an economic behavior, a high-risk activity, time differences, positive externalities, integration and internationalization

Based on the object of technological innovation, technological innovation is divided into: product innovation and process innovation

Based on the technological innovation model, technological innovation is divided into: original innovation, integrated innovation and introduction, digestion, absorption and reinvention.

Based on the novelty of technological innovation, technological innovation is divided into: radical innovation and fundamental innovation

Technology drives innovation model: basic research-applied research-research and development-manufacturing-marketing

Demand-pull innovation model: market demand-applied research-research and development-production and manufacturing-marketing and sales

Innovation model of interaction between technology and market: Technological innovation is caused by the interaction between technology and market

A-U process innovation model: unstable stage-transitional stage-stable stage

System integration and network innovation model: it represents the electronic and informatization process of innovation

National innovation system: refers to the network system composed of the public sector and the private sector. Strengthen the dominant position of enterprises in innovation

According to the technological competitive position expected by the enterprise, it is divided into technology leading strategy ("leader", gaining larger market share and profits) and technology following strategy.

According to the behavior of the enterprise, it is divided into offensive strategy, defensive strategy and penetration strategy (also called guerrilla strategy).

According to the source of technology, it is divided into independent innovation strategy, imitation innovation strategy and cooperative innovation strategy.

The choice of technological innovation strategy: the main characteristics and key considerations that distinguish leading strategies from following strategies

Intellectual property management: Types of intellectual property rights applicable to the WTO Agreement on Trade-Related Aspects of Intellectual Property Rights: Definition of intellectual property rights by the World Intellectual Property Organization: Intellectual property rights contents listed in the Civil Code

Forms of intellectual property protection: patents, trademarks, copyrights (copyrights), trade secrets

Quantitative assessment methods: discounted cash flow method, risk analysis (sensitivity analysis, probability analysis)

Qualitative assessment methods: contour diagram method, checklist method, scoring method, dynamic ranked list method

Project Portfolio Assessment: Matrix Method, Project Map Method (Pearls, White Elephants, Oysters, Bread and Butter)

Evaluation methods of technology value: cost model, market simulation model, benefit model

Intrapreneurs: Intrapreneurs’ activities are limited within the enterprise

Technology Innovation Group (temporary)

New Business Development Department (fixed organization)

Enterprise Technology Center (fixed organization)

Industry-university-research cooperation model

Business-Government Model: Understand the three models of business-government cooperation

Enterprise alliance, also known as dynamic alliance or virtual enterprise

Main types of research and development:

Enterprise R&D model:

Characteristics of management innovation (5): basic, risky, all-employee, dynamic, systematic

The relationship between management innovation and technological innovation: interdependence and mutual restriction

Main subjects of management innovation: entrepreneurs, managers, employees

Internal and external motivations for management innovation

Main stages of management innovation

Innovation in management concepts, innovation in management organization, innovation in management methods and methods, and innovation in management systems