Long-term goals: indicate the organization’s development direction and goals for the next 5 to 10 years

Short-term goals: indicate the organization’s near-term strategic priorities and goals

Specific: clearly and specifically describe the content and requirements of the goal

Measurable: can be measured and evaluated using specific data

Attainable: Achievable based on existing resources and capabilities

Relevant: Relevant to the organization's overall strategy and other goals

Timely: Set clear completion times and deadlines

Split the overall goal into specific sub-goals to facilitate division of labor and management

Set clear performance indicators to measure achievement of goals

Identify target key performance indicators and monitor action plans

Establish a monitoring and reporting mechanism to regularly track the achievement of goals

Evaluate the actual completion of goals and compare and analyze them with expected goals

Analyze the causes and obstacles to goal achievement and propose improvement measures

Internal environment analysis: assess the organization’s resources, capabilities, culture, structure, etc.

External environment analysis: study industry, market, competitors, policies and other factors

Based on the results of environmental analysis, clarify the organization’s competitive advantages and core capabilities.

Choose appropriate strategic positioning and execution paths, such as market expansion, product innovation, etc.

Set clear strategic goals and indicators, such as market share growth, profit increase, etc.

Develop a detailed action plan, including resource allocation, time arrangement, division of responsibilities, etc.

Effectively communicate strategy and objectives to all levels and departments within the organization

Ensure that organizational members understand and identify with the strategy and form a common strategic awareness

Allocate resources and organize the implementation of strategic action plans

Monitor implementation progress to ensure progress as planned

Set key performance indicators and evaluation criteria for strategy execution

Regularly evaluate the performance and effectiveness of strategy execution and make adjustments and improvements