Criteria for selecting marketing channels

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Edited at 2022-09-14 18:42:18

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Criteria for selecting marketing channels

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Criteria for selecting marketing channels

Target Audience

Determine the characteristics and needs of your target audience

Research the target audience’s basic information such as age, gender, occupation, etc.

Understand the target audience’s interests, hobbies, purchasing decision factors, etc.

Determine your target audience’s channel preferences

Research the media and social platforms commonly used by your target audience

Analyze target audience engagement and interactivity across different channels

Product and service features

Analyze the nature and characteristics of products and services

Determine the categories, features and benefits of your product or service

Research the competition of your product or service in the market

Match the right channel type

Consider using online or offline channels

Consider using advertising, promotions, or word-of-mouth marketing

Cost-effectiveness

Compare the costs and benefits of different channels

Calculate investment and return on different channels

Consider channel coverage and influence

Consider long-term and short-term benefits

Analyze channel sustainability and growth potential

Consider the brand effect and market share of the channel

Market trends and competitive conditions

Examine industry development trends and market size

Analyze industry growth rates and future forecasts

Consider market supply and demand and market competitiveness

Consider competitors’ channel selection and promotion strategies

Research competitors’ activities and performance on different channels

Analyze competitor positioning and market share

Data analysis and tracking

Collect and analyze relevant data

Collect data using methods such as market research and consumer feedback

Track the performance and ROI of different channels

Adjust channel selection and strategy based on data

Evaluate the effectiveness and input-output ratio of different channels

Adjust the delivery frequency and content of channels

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