MindMap Gallery Factors affecting distribution channel selection
This is a mind map about the factors that affect the choice of distribution channels. It tells the story of the factors that affect the choice of distribution channels. If you are interested in the story of the factors that affect the choice of distribution channels, you are welcome to collect and click on this mind map. Like~
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Factors affecting distribution channel selection
channel cost
Channel management costs
The cost of recruiting and training channel sales personnel.
Cost of establishment and maintenance of distribution channel system.
Channel operating costs
Channel sales expenses, such as salesperson commissions, promotion expenses, etc.
Channel logistics and distribution costs.
Channel control degree
Own channel control
Direct sales channels allow companies to establish direct contact with consumers.
Franchise model, expand sales channels through franchise partners.
Third party channel control
Distributors distribute products to dealers, who are responsible for sales.
Agents, who market and sell products through agents.
Market demand and target customers
Customer distribution and consumption habits
Differences in consumer preferences and purchasing habits in different regions.
The needs of different customer groups for product features.
Channel coverage capability
The regional scope and capabilities of the channel network coverage.
Channel sales scale and channel accessibility.
Product features and competitiveness
Product differentiation
Product quality, including functionality, reliability, durability, etc.
Product design and appearance.
price competitiveness
Product price advantages and disadvantages relative to competitors.
Brand awareness and reputation
Brand visibility and reputation in the market.
Consumers’ awareness and recognition of the brand.
channel partnership
Channel partner selection
Whether it is compatible with the partner's corporate culture and values.
Partner’s market knowledge and sales capabilities.
Channel partnership management
Ability to communicate and coordinate with channel partners.
Incentive and reward mechanisms for channel partners.
Legal and policy environment
market access restrictions
The government’s access conditions and requirements for distribution channels.
Regulations and policy restrictions on cross-border sales.
Tax and Customs Policy
Tax rates and tariff calculation methods in different regions.
Impact of tariffs and taxes on distribution channels.
Legal Risks and Compliance Requirements
Legal and regulatory compliance requirements related to distribution.
Legal provisions for consumer rights protection.