Determine product features, competitive advantages and target user groups

Conduct market research to understand the needs and preferences of target users

Set appropriate product positioning and pricing strategies

Develop a market research plan and clarify the research purpose and methods

Gather market data, including competitor information, market size and potential demand

Analyze research results and assess market potential and product suitability

Research different sales channels, including direct sales, agents, e-commerce, etc.

Select the sales channel suitable for the product and negotiate with channel partners

Design the organizational structure and resource allocation of sales channels

Analyze and evaluate existing sales channels, including market coverage and sales effectiveness

Optimize channel structure, improve channel efficiency and product circulation speed

Track competitors’ channel strategies and look for opportunities for innovation and improvement

Establish good relationships with customers and provide quality pre-sales and after-sales services

Improve products and services through customer feedback and demand research

Cultivate a loyal customer base and actively develop new customer resources

Develop marketing plans, including advertising, promotions and public relations activities

Promote product features and advantages, enhance brand awareness and reputation

Choose appropriate marketing methods and channels according to different market needs

Carry out strategic planning and resource integration for channel cooperation

Build strong relationships with channel partners to jointly achieve sales goals

Regularly evaluate the effects and contributions of channel cooperation and adjust cooperation strategies in a timely manner

Develop sales strategies, including goal setting, sales plans and selection of sales methods

Train the sales team to improve sales skills and professionalism

Monitor sales data to evaluate sales performance and market response

Set performance measurement metrics and monitor sales and marketing performance

Analyze performance differences to identify issues and improvement opportunities

Adjust sales strategies and marketing plans based on performance evaluation results