Study market size, growth rate and trends

Analyze the competitive landscape and competitor advantages of the target market

Investigate consumer behavior and buying habits of target markets

Understand the regulations and policies of your target market

Determine the geographical scope and regional characteristics of the target market

Segment the demographic and socioeconomic characteristics of the target market

Analyze consumer needs and behavioral characteristics of the target market

Determine the target market’s potential purchasing power and growth potential

Determine the positioning strategy and core competitive advantages of the target market

Define the target customers and target consumer groups of the target market

Set brand image and market positioning for target markets

Analyze competitors’ product features, strengths and weaknesses

Research competitors’ pricing strategies and market positioning

Compare competitors’ product quality and service levels

Determine competitors’ sales channels and channel coverage

Analyze competitors’ market share and market penetration

Understand your competitors’ brand awareness and market reputation

Determine competitive strategies that rely on product uniqueness and innovation

Consider differentiating from competitors through low price or high quality

Design marketing strategies and advertising campaigns that target competitors' weaknesses

Determine the advantages and different characteristics of online and offline channels

Consider the selection of distributors, retailers, dealers and other channels

Analyze the applicability of direct sales, agency, cooperation and other channels

Find channel partners with expertise and experience

Determine cooperation models for resource integration and sharing

Align interests and speed among channel partners

Develop channel management policies and standard procedures

Design strategies for channel promotion and promotional activities

Research channel performance evaluation and market feedback mechanism

Determine the goals and priorities of customer relationship management

Develop customer management processes and standard operations

Design strategies and methods for customer communication and service

Collect customer information and purchasing behavior data

Design customer database and analysis tools for data mining

Analyze customer value and lifecycle and segment

Conduct customer satisfaction surveys and feedback collection

Establish customer care and return visit mechanism

Design customer loyalty programs and incentives