When choosing a target market, companies should consider factors such as market size, growth potential, and degree of competition.

Locating target markets can help companies focus resources and improve market competitiveness.

The choice of target market will affect product design and functional positioning

The consumer needs and behavioral characteristics of different target markets will also affect the formulation of marketing strategies.

Divide the entire market into several market segments

Select appropriate target markets based on the demand characteristics and consumer behavior of market segments

Choose a different target market based on the characteristics of the product and the positioning of competitors.

Gain competitive advantage through differentiated positioning

Select your target market based on geography

Consumer needs and cultural backgrounds may differ in different regions, and target markets need to be selected in a targeted manner.

Select target markets based on the company's position in the value chain

Enterprises in different links may face different competitors and market demands, and need to choose a target market that suits them

Analyze market size, growth potential, competition level and other factors

Research competitors’ product positioning and market share

Divide the market into segments

Select appropriate target markets based on the demand characteristics and consumer behavior of market segments

Choose a different target market based on the characteristics of the product and the positioning of competitors.

Assess the market size, growth potential and level of competition of the target market

Analyze consumer needs and behavioral characteristics of the target market

Develop appropriate marketing strategies based on the characteristics and needs of the target market

Including strategies in product design, pricing, channel selection, promotional activities, etc.

Target market selection: high-end consumer market

Market segmentation strategy: Divide the market into different market segments, such as mobile phone market and computer market

Positioning strategy: differentiated positioning from competitors, focusing on design and user experience

Target market selection: Beverage market worldwide

Geographical strategy: positioning based on consumption habits and cultural backgrounds in different regions

Value chain strategy: Choose target markets in the value chain that are consistent with your own positioning, such as production links and sales links.