MindMap Gallery Target market selection strategy model
This is a mind map about the model of target market selection strategy. It tells the story about the model of target market selection strategy. If you are interested in the story of the model of target market selection strategy, you are welcome to collect and click on this mind map. Like~
Edited at 2020-10-05 07:29:42This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Target market selection strategy model
The importance of target market selection
Target market selection is one of the key factors for business success
When choosing a target market, companies should consider factors such as market size, growth potential, and degree of competition.
Locating target markets can help companies focus resources and improve market competitiveness.
Target market selection plays a guiding role in formulating product positioning and marketing strategies.
The choice of target market will affect product design and functional positioning
The consumer needs and behavioral characteristics of different target markets will also affect the formulation of marketing strategies.
Target market selection model
market segmentation model
Divide the entire market into several market segments
Select appropriate target markets based on the demand characteristics and consumer behavior of market segments
Positioning mode
Choose a different target market based on the characteristics of the product and the positioning of competitors.
Gain competitive advantage through differentiated positioning
geographical pattern
Select your target market based on geography
Consumer needs and cultural backgrounds may differ in different regions, and target markets need to be selected in a targeted manner.
value chain model
Select target markets based on the company's position in the value chain
Enterprises in different links may face different competitors and market demands, and need to choose a target market that suits them
Implementation steps of target market selection strategy
Understand the market environment and competitors
Analyze market size, growth potential, competition level and other factors
Research competitors’ product positioning and market share
Conduct market segmentation and positioning analysis
Divide the market into segments
Select appropriate target markets based on the demand characteristics and consumer behavior of market segments
Choose a different target market based on the characteristics of the product and the positioning of competitors.
Assess target market feasibility
Assess the market size, growth potential and level of competition of the target market
Analyze consumer needs and behavioral characteristics of the target market
Develop marketing strategy
Develop appropriate marketing strategies based on the characteristics and needs of the target market
Including strategies in product design, pricing, channel selection, promotional activities, etc.
Case study of target market selection strategy
Case 1: Apple
Target market selection: high-end consumer market
Market segmentation strategy: Divide the market into different market segments, such as mobile phone market and computer market
Positioning strategy: differentiated positioning from competitors, focusing on design and user experience
Case 2: Coca-Cola Company
Target market selection: Beverage market worldwide
Geographical strategy: positioning based on consumption habits and cultural backgrounds in different regions
Value chain strategy: Choose target markets in the value chain that are consistent with your own positioning, such as production links and sales links.
Summarize
Target market selection strategy is one of the key factors for business success
According to different models and implementation steps, companies can better select appropriate target markets and formulate adaptive marketing strategies.