MindMap Gallery market selection matrix
1. The theme is to analyze market demand and competition, find the target market and formulate positioning strategies. 2. Determine product pricing and channel selection through market size and profit model. 3. Use marketing and promotion methods to obtain user feedback and continuously optimize products and services.
Edited at 2020-09-26 00:41:42This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
market selection matrix
Understand the needs and preferences of your target customer groups
Conduct market research to understand target customers’ needs and purchasing habits
Analyze consumer psychology and behavior to find out the main drivers of market demand
Determine the core functions and features of your product or service
To meet market needs, identify the key features and benefits of your product or service
Consider the innovativeness and competitive advantages of your product or service to attract target customers
competition analysis
Research competitors in the market
Collect information about competitors’ products or services to understand their features and pricing strategies
Analyze competitors' brand awareness and market share and assess their strengths and weaknesses
Compare yourself with your competitors
Determine your core competitive advantages, such as quality, price, service, etc.
Identify strengths and weaknesses compared to competitors to develop corresponding competitive strategies
Targeted market
Determine target market segmentation and positioning
Divide the entire market into different segments such as age, gender, geography, etc.
Choose appropriate market segment positioning based on the needs and characteristics of target customers
Understand the characteristics and trends of your target market
Analyze the size, growth rate and competition status of the target market to provide a basis for formulating marketing strategies
Pay attention to the consumption habits and purchasing power of the target market to meet customer needs
Positioning strategy
Determine the positioning of your product or service
Choose the positioning position of the product or service in the target market, such as high-end, mid-range, low-end, etc.
Identify the core competitive advantages of your product or service to differentiate yourself in your target market
Develop corresponding marketing strategies
According to the positioning of the product or service, choose appropriate marketing channels and means
Develop publicity plans and promotional activities to increase awareness and sales of products or services
Market size
Assess target market size and growth potential
Understand the consumption situation and demand trends of the target market and predict changes in market size
Analyze relevant market data and statistical reports to provide basis for market size assessment
Forecast the market share of a product or service
Assess the market share of your own products or services based on market size and competition.
Consider the growth potential of market share and formulate corresponding marketing strategies
Profit model
Determine profit model and revenue sources
Analyze the profit model of products or services, such as direct sales, service charges, etc.
Consider the proportion and contribution of different income sources and formulate corresponding marketing strategies
Forecast profitability and return on investment
Forecast the profitability and rate of return of products or services based on profit model and market size
Consider costs and risk factors to formulate reasonable profit targets and capital investment plans
Marketing
Develop marketing plan
Develop corresponding marketing strategies based on the characteristics and needs of the target market
Consider the time, place and method of marketing, such as advertising, promotions, etc.
Implement marketing activities
Execute marketing plans, including advertising, promotional activities, public relations, etc.
Monitor and analyze marketing effects, and timely adjust and improve marketing strategies
Product Pricing
Determine the pricing strategy for your product or service
Develop appropriate product pricing strategies considering costs, market demand and competition.
Consider market price sensitivity and consumer value perceptions to attract and retain customers
Conduct pricing analysis and adjustments
Analyze the relationship between product or service pricing strategies and market feedback, and evaluate the rationality of pricing
Adjust the pricing strategy of products or services based on market demand and competition conditions
Channel selection
Choose the right marketing channel
Choose appropriate sales channels based on the characteristics and consumption habits of the target market
Consider factors such as channel coverage, efficiency and cost to meet market demand
Build and manage sales channels
Establish cooperative relationships with channel partners and formulate sales policies and plans
Monitor and evaluate the performance of sales channels, and timely adjust and improve channel management strategies
customer feedback
Collect user feedback and opinions
Establish user feedback channels to collect user opinions and feedback on products or services
Analyze the content and trends of user feedback to provide basis for product or service improvement
Process and respond to user feedback
Classify and organize user feedback and respond to user questions and needs in a timely manner
Improve the quality and user experience of products or services based on user feedback and opinions