Research the needs and pain points of your target market

Determine product differentiation from competitors

Determine the demographics and consumer behavior of your target market

Research the cultural, social and economic environment of the target market

List competitors’ products, prices and market shares

Analyze competitors’ market positioning and strategies

Understand your competitors’ marketing and sales strategies

Consider possible future moves by competitors

Differentiate the demographics and spending habits of your target market

Describe the interests, preferences and behavioral characteristics of your target market

Segment the market according to the needs and characteristics of the target market

Consider the purchasing power and purchasing decision-making process of different market segments

Understand your target market’s needs and solutions

Determine the demand for products or services in the target market

Consider demographic and economic trends in your target market

Analyze the potential demand and expansion space of the target market

Consider the demographic and economic data of your target market

Analyze the development trends and market size of the target market

Determine the potential sales volume and market share of the target market

Consider competitors and market penetration in your target market

Describe the core features and value proposition of the product

Consider how your product differs from your competitors’ products

Understand the consumer needs and preferences of your target market

Assess the product’s solution value to the target market

Consider your target market’s unmet needs and emerging trends

Understand possible growth and development opportunities in your target market

Analyze target market entry barriers and market life cycle

Consider the product’s competitive advantage and sustainability for the target market

Consider the target market’s purchasing preferences and consumption habits

Evaluate the benefits and costs of different sales channels

Understand the market influence and market share of sales channels

Analyze competitors and partners across different sales channels

Consider time and resource constraints for market entry

Determine risks and opportunities for market entry strategies

Develop plans for marketing and marketing activities

Define key indicators and success measures for market entry