Early commodity circulation was mainly carried out through traditional wholesale, retail and sales agency channels, with commodity manufacturers, wholesalers and retailers as the main participants.

Traditional channels have the characteristics of simple processes and low costs, but their control over sales and distribution is relatively weak.

With the development of the Internet, e-commerce channels have gradually emerged, with online shopping platforms, e-commerce websites and mobile applications as the main forms.

E-commerce channels are convenient, fast and all-weather, which can greatly improve the circulation efficiency of goods and users' shopping experience.

E-commerce channels also face challenges in market supervision and consumer rights protection, which require the support and regulation of relevant policies and measures.

With the advancement of technology and the continuous emergence of innovation, new channels such as social media, live shopping, smart homes, etc. have begun to develop and grow.

The new channels are mainly characterized by social interaction, personalized recommendations, and scenario-based experiences, which can better meet the personalized and diverse needs of consumers.

New channels also face challenges in technology application and user experience, and require continuous innovation and improvement to adapt to market needs and changes.

Multi-channel circulation can increase market competition and promote innovation and improvement of products and services.

Multi-channel circulation can increase the sales opportunities and profit margins of enterprises, and improve the market competitiveness and profitability of enterprises.

Multi-channel circulation can improve consumers' shopping experience and satisfaction and meet the needs and preferences of different consumers.

Multi-channel circulation requires enterprises to have high management and operational capabilities, as well as high integration and coordination capabilities of resources and information.

Multi-channel circulation requires enterprises to balance among different channels to avoid channel conflicts and waste of resources.

Multi-channel circulation faces legal and regulatory challenges in terms of market access, competition rules and consumer rights, and requires support and cooperation from relevant parties.