For example, when shopping, people are more likely to remember items with particularly high or low prices and ignore items with prices within a normal range.

When studying, students are usually more likely to remember examples that are relevant to the classroom teaching content, while ignoring other examples that are relevant but not prominent.

The brain pays relatively little attention to new information that is similar to existing knowledge and experience, because this information is highly similar to existing memory content and lacks novelty.

On the contrary, the brain will pay more attention to unique and outstanding information because it is more different from existing knowledge and experience and has more novelty.

They will come up with a unique slogan, image or sound to differentiate it from other ads and make it easier for people to remember.

For example, some ads use eye-catching colors, sounds, or concepts to attract consumers and contrast them with other brands, thereby increasing brand memorability.

Emotionally, when we develop an emotional connection to something unique, we may love, cherish, or reject them more.

When it comes to making decisions, we tend to choose options that are unique or unusual and ignore options that are ordinary or mundane.

One time I wanted to buy a new mobile phone, and I saw several mobile phones of different brands in the store. They were all similar in terms of functions and prices.

But there is a mobile phone with a very unique design and distinct personality. I can't help but have a strong interest in it, while ignoring the advantages of other mobile phones.

In the end, I chose to buy that unique-looking phone. Although its functions and price were not better than other phones, I was attracted by its uniqueness.

In advertising and publicity, people are often more likely to remember distinctive advertising messages, thereby increasing the visibility of the product or brand.

In news reports, the focus of the report is often on prominent and unique events, while other similar but not prominent events are ignored, which may lead to a one-sided perception of the information.

Be careful not to be fooled by appearance or features to the exclusion of other factors that may be equally important.

When making decisions, consider all options comprehensively to avoid being affected by the isolation effect.

Increase the variety of background information and place isolated things into a broader context for comparison and evaluation.

Think and analyze problems from multiple perspectives and avoid focusing on one specific aspect while ignoring other related factors.

Consult the opinions and experiences of others to broaden your perspective and avoid a single mindset.

It plays a role in memory, decision-making, and evaluation, and has an impact on individuals and society.

We should maintain a rational and objective way of thinking and adopt a comprehensive perspective to avoid one-sided perceptions and misjudgments caused by the isolation effect.