Audience needs research and market analysis are key to understanding the target market and audience needs.

Product development needs to consider aspects such as innovation, functionality, quality and reliability.

Positioning analysis can be implemented through tools such as positioning mapping.

The determination of selling points needs to consider the competitive advantages of the product and the needs of the target audience.

The product mix needs to take into account the product types, features and resource capabilities of the organization.

Product portfolio optimization can be analyzed and adjusted through the product matrix or BCG matrix.

Cost analysis can help determine the lowest selling price for a product.

Market demand analysis can understand how sensitive the audience is to product price.

Competitive analysis can provide an understanding of competitors' pricing strategies and market shares.

The high-price strategy is suitable for high-end products or services, emphasizing brand and quality.

The low-price strategy is suitable for low-end products or services and emphasizes price competitiveness.

The mid-price strategy is suitable for mid-range products or services, emphasizing cost-effectiveness and market demand.

The cost-plus method adds a certain profit to the product cost to determine the selling price.

The market pricing method determines the selling price based on market demand and price sensitivity.

The competitive pricing method determines the selling price based on competitors' pricing strategies.

Advertising can be delivered through media such as television, radio, newspapers and the Internet.

Promotions can attract consumers through discounts, special offers, and gifts.

PR campaigns can enhance brand image through channels such as media coverage and social media.

The push-pull strategy emphasizes promoting product sales through channels and consumers.

A focused strategy emphasizes concentrated promotion of products through limited channels and media.

The decentralized strategy emphasizes decentralized promotion of products through a variety of channels and media.

Market research can understand the impact and satisfaction of promotional activities on audiences.

Sales data analysis can understand the impact of promotional activities on sales volume and market share.

A retail store is a place where consumers purchase products or services directly.

Wholesalers and distributors are the intermediaries that move products from manufacturers to retailers.

An online platform is a platform that sells products or services over the Internet.

Coverage can be determined by the number and distribution of channels.

Channel costs can be measured by operating costs and logistics costs.

Brand image can be improved through the channel's image and service quality.

Channel cooperation can be promoted through cooperation agreements and reward mechanisms.

Channel monitoring can be implemented through sales data and market research.

Channel training can improve the capabilities of channel personnel through training courses and training materials.