Consider the core features and differentiation of the product

Determine the function and purpose of the product

Research target market groups and competitors

Determine product positioning and brand image

Consider product design and packaging materials

Evaluate a product’s visual appeal and sense of quality

Determine product introduction, growth, maturity, and decline stages

Develop corresponding product marketing and improvement plans

Study market demand and competition

Determine the pricing method of the product (such as cost-plus method, market pricing method)

Analyze market sensitivity to price

Develop reasonable psychological pricing strategies (such as package pricing, price reduction promotions, etc.)

Monitor competitor pricing strategies

Make price adjustments based on market demand and consumer feedback

Consider product pricing and competitive advantages

Develop long-term goals and plans for pricing strategy

Determine target markets and communication channels

Develop budget and time plan for promotional activities

Develop advertising creative and content

Design incentive mechanisms and preferential policies for sales promotions

Use market research and data analysis for effective marketing

Build good relationships with media, consumers and industry

Track changes in sales and market share

Analyze the impact of promotional activities on brand perception and image

Analyze market distribution channels and sales networks

Choose sales channels and partners suitable for your products

Develop product sales plans and goals

Determine product distribution channels and sales strategies

Establish a stable partnership

Carry out channel level management and after-sales service support

Analyze channel sales data and performance metrics

Continuously monitor changes in the market and competitive environment