Features: refers to the uniqueness of the product and its difference from competitors

Advantages: refers to the competitive advantages and value of a product in the market

Quality and performance: Product quality and performance directly affect consumers’ purchasing decisions

Features and functions: Product features and functions can reflect its differentiation and competitive advantages

Innovation and improvement: Product innovation and improvement can enhance its market competitiveness

High price strategy: Make profits through high pricing, suitable for high-end markets and high value-added products

Low price strategy: attract customers through low pricing, suitable for market penetration and consumption drive

Mid-price strategy: Attract mid-range consumer groups by balancing product quality and price

Cost: Enterprise cost and profit targets are important factors in determining price

Market demand: Determine the price range of the product based on market demand elasticity

Competitive environment: consider competitors’ pricing strategies and market shares to determine price levels

Direct sales channel: sell directly to consumers to save distribution costs

Retail channel: Provide products to consumers through retailers to expand market coverage

Distribution channels: distribute products to various sales points through agents and wholesalers

Coverage: Select appropriate channel coverage based on market size and demand analysis

Channel cost: consider the cost structure and benefits of the channel to decide the choice of channel

Channel relationship: The cooperative relationship and benefit distribution with channel partners must be coordinated

Advertising promotion: publishing advertisements through media and channels to convey product information

Promotion: Stimulate consumers’ desire to buy through promotions and offers

Public relations promotion: convey corporate image and product information through communication with the media and the public

Target Audience: Clearly define the target audience and consumer groups for promotion

Media Selection: Selecting appropriate media channels based on the characteristics and behavior of the target audience

Promotion effectiveness evaluation: Evaluate the effectiveness of promotion activities by collecting data and feedback