Geographic segmentation: Segmentation based on geographical location, such as country, province, etc.

Demographic characteristics segmentation: segmentation based on demographic characteristics, such as age, gender, income, etc.

Behavioral segmentation: Segmentation based on consumption behavior, such as purchase frequency, purchase preference, etc.

Market size and growth potential: Select a target market with sufficient size and potential

Level of competition: Choose a target market with less competition

Matching degree of company resources: Choose a target market that has a high degree of matching with the company's resources.

In-depth market research: Understand market characteristics, consumer needs, etc.

Conduct market analysis: analyze market size, competition, etc.

Develop target market assessment metrics: Develop assessment metrics based on considerations

Select target market: Select target market based on evaluation metrics

Determine the needs and characteristics of your target market

Choose differentiated positioning strategies, such as product differentiation, price strategies, etc.

Convey market positioning information, such as advertising, product packaging, etc.

Monitor and adjust market positioning strategies and make adjustments based on market feedback

market segmentation

Target market selection

Market positioning

Meet market demand more accurately and increase market share

Improve marketing efficiency and reduce marketing costs

Establish long-term competitive advantages and enhance the company's market position

Accuracy and comprehensiveness of market segmentation and target market selection

Match between market positioning and actual market demand

Execution of marketing strategies and timeliness of market feedback