Market segmentation is to divide the entire market according to different characteristics and needs, and divide different consumers into different market segments.

Divided by geographical area

Divided according to demographic characteristics

Classified according to behavioral characteristics

Divided according to psychological characteristics

In the stp marketing strategy, market segmentation should be carried out according to the characteristics of the product and the needs of the market to obtain a more targeted target market.

Target market selection is based on market segmentation to determine the market segments that the company should focus on and serve in order to better provide targeted products and services.

feasibility principle

consistency principle

measurability principle

Differentiated positioning refers to finding the differentiated competitive advantages of an enterprise in the target market by comparing the differences with competitors, thereby forming a unique market positioning.

Product differentiation

price differentiation

Service differentiation

brand differentiation

Divide the target market into different groups such as consumers, businesses, and governments, and segment them based on differences in their needs and purchasing behaviors.

Based on the results of market segmentation, the consumer group is selected as the target market, because consumers are the group that most directly purchase and use electronic products.

Differentiate yourself from competitors through product differentiation and brand differentiation, focus on technology and innovation in product design, and emphasize the high-end image of the brand.