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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
stp marketing strategy case analysis
What is stp marketing strategy?
stp marketing strategy refers to the organic combination of market segmentation, target market selection and differentiated positioning to determine the market positioning of the product and the strategic copywriting of the target market.
The importance of stp marketing strategy
stp marketing strategy can help companies understand market demand and consumer groups more accurately, formulate more effective marketing strategies, and improve market competitiveness.
steps of stp marketing strategy
market segmentation
What is market segmentation?
Market segmentation is to divide the entire market according to different characteristics and needs, and divide different consumers into different market segments.
market segmentation methods
Divided by geographical area
Divided according to demographic characteristics
Classified according to behavioral characteristics
Divided according to psychological characteristics
Market segmentation in stp marketing strategy
In the stp marketing strategy, market segmentation should be carried out according to the characteristics of the product and the needs of the market to obtain a more targeted target market.
Target market selection
What is target market selection?
Target market selection is based on market segmentation to determine the market segments that the company should focus on and serve in order to better provide targeted products and services.
Principles of target market selection
feasibility principle
Select those market segments with market competitiveness and development potential as target markets.
consistency principle
The selection of target markets should match the resources and capabilities of the enterprise to ensure that the needs of the target market can be met.
measurability principle
Select target markets that can be accurately measured and evaluated so that market performance can be evaluated and adjusted.
Differentiated positioning
What is differentiated positioning?
Differentiated positioning refers to finding the differentiated competitive advantages of an enterprise in the target market by comparing the differences with competitors, thereby forming a unique market positioning.
Differentiated positioning strategy
Product differentiation
Differentiate yourself from competitors through differentiation in product design, functional features, quality, etc.
price differentiation
Differentiate yourself from competitors through different price strategies, such as high-end pricing, low-price strategy, etc.
Service differentiation
Differentiate yourself from competitors through differentiation in service quality, after-sales service, etc.
brand differentiation
Differentiate yourself from competitors through differentiation of brand image and brand recognition.
stp marketing strategy case analysis
Taking an electronic product as an example to conduct a case analysis of stp marketing strategy
market segmentation
Divide the target market into different groups such as consumers, businesses, and governments, and segment them based on differences in their needs and purchasing behaviors.
Target market selection
Based on the results of market segmentation, the consumer group is selected as the target market, because consumers are the group that most directly purchase and use electronic products.
Differentiated positioning
Differentiate yourself from competitors through product differentiation and brand differentiation, focus on technology and innovation in product design, and emphasize the high-end image of the brand.
Practical application and effect evaluation of stp marketing strategy
Practical application
Enterprises conduct market research and market positioning based on stp marketing strategies, and implement marketing strategies through product development, channel construction, and marketing promotion.
effect evaluation
Evaluate the effectiveness through market share, sales, customer satisfaction and other indicators, track and evaluate the implementation of marketing strategies, and make necessary adjustments and optimizations.