MindMap Gallery STP strategy
In marketing, STP strategy plays an important role in the development of enterprises. I have also compiled some notes from the book to make a mind map. Come and take a look!
Edited at 2021-11-06 09:50:37This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
STP strategy
S market segmentation
Market segmentation: The process of differentiating customer groups with different needs and mindsets.
Segment the consumer market based on:
1. Geographical factors
2. Psychological factors
3. Behavioral factors
Segment producer market basis
1. Demographic variables
2. Business variables
3. Purchase method
Determine the target market
The objectives, principles and functions of market segmentation
Methods: single factor, comprehensive factor, series factor method
Principles: Achievable, Measurable, Differentiable, Profitable
Target market strategy and selection
Five basic market coverage models
single market concentration model
product specialization model
market specialization model
selective specialization model
Complete market coverage model
target market strategy
1. Undifferentiated market strategy
2. Differentiated market strategy
3. Intensive market strategy
Choose a target market strategy
(1) Resources and strength
(2) Product homogeneity
(3) Homogeneity of the market
(4) Stages of product life cycle
(5) Competitors’ strategic choices
P positioning
implementation of strategy
Classification of positioning strategies
avoidance strategy
head-on strategy
re-locate
Implementation of positioning strategy
Identify potential competitive advantages
Choose a relative competitive advantage
Express core competitive advantages
Market positioning methods (nine positioning methods)
In what aspects can companies create differentiation?
Product differentiation
Service differentiation
personnel differentiation
Channel differentiation
Image differentiation
Anti-segmentation strategies and customized marketing
Two approaches to anti-segmentation
1. Reduce market segments by reducing product lines
2. Reintegrate smaller market segments according to common characteristics