MindMap Gallery Five Forces Model of Private Domain Assets
This is a mind map about the five forces model of private assets, including ten tips for making short graphic and text content; "2 1" thinking for making long graphic and text content; and eight tips for making popular short video content.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Five Forces Model of Private Domain Assets
Content power
Six content capabilities
Short pictures and texts - Moments, communities and Weibo
Long pictures and texts—public accounts, publishing books
Short video - Douyin, Kuaishou, video account
Long video - Bilibili, Xiaohongshu, video account, recorded courses
Live broadcast - Douyin, Kuaishou, video account, private domain
Offline speeches - conferences, forums, sales meetings, offline training
Three elements of content
True and sincere
Continuous output
Wet and dry combination
Ten tips for creating short graphic content
Experience 1: What is "hair tie thinking" and why should we develop "hair tie thinking"
Lesson 2: What kind of Moments content is worth producing and publishing. The four principles of sex toys are: emotion, emotion; fun: interesting; use: useful; taste: tasteful.
Lesson 3: How to post to Moments for planning
Lesson 4: How to use PDCA cycle to optimize hair circle content
Lesson 5: When making a circle, you must pay attention to the format: 1. Add paragraphs to long sentences and blank lines 2. Short sentences to paragraphs
Lesson 6: How to make golden sentences come at your fingertips
Lesson 7: Give more likes and comments to your customer circle of friends
Lesson 8: Important communities should interact more to maintain a sense of existence
Tip 9: When sharing any link to the community, it is best to leave a comment
Lesson 10: In different communities, it is best to adapt content to local conditions
Do a good job in "2 1" thinking for long graphic content
Story thinking: How to write a long story-type graphic article
1. Goal: What is the protagonist’s “goal”?
2. Obstacles: What “obstacles” did he encounter after having a goal?
3. Effort: How does he "work hard" to overcome customer obstacles?
4. Frustration: After hard work, the protagonist encounters the result of "frustration"
5. Accident: The result is not ideal, so can an "accident" that goes beyond hard work change everything?
6. Turn: How the accident happened and how the storyline "turned"
7. Ending: What is the final "end"?
Logical thinking: How to write a long article with practical knowledge
Tip 1: Conclusion first
Skill 2: Organization of arguments: in chronological order; in spatial order; in order of importance; in order of logical deduction
Tip Three: MECE Law (Mutual Independent and Completely Exhaustive)
Tip 4: SCQA Structure: Scenario, Conflict, Question, Answer
Sales thinking: How to make your long pictures and texts have commercial value
1. There is no shame in making money, be generous in sales
2. Title "One shot into the soul"
3. Stimulate a strong desire to buy
4. Introduce products and gain trust
5. Guide to place orders immediately
Eight tips on popular short video content
Lesson 1: 1 popular video is worth 1,000 mediocre videos
Lesson 2: Types of short video creation
Lesson 3: The key to the popularity of short videos - take oral broadcasting as an example: the topic selection is excellent, the copywriting is excellent, and the interpretation is excellent
Lesson 4: For big content IPs, the production ratio of interview-type spoken-word videos is extremely high.
Lesson 5: The Vlog method is also suitable for founders, but the production cost is higher
Lesson 6: Drama videos are extremely difficult to monetize
Lesson 7: Short videos are suitable for breaking the circle, but they are not suitable for direct monetization (except for monetization short videos to sell books)
Lesson 8: Short videos that have become popular will definitely become popular again
Eleven tips on converting millions of dollars in live streaming
1. Whether it is short video or private domain, live broadcast is the nuclear bomb that detonates traffic monetization.
2. Three major models for monetizing live broadcast rooms: monetizing from rewards or advertising (good-looking anchors, talented anchors, game anchors); Cashing in goods (suitable for KOL anchors, corporate self-broadcast brands, and evaluation anchors); Selling courses for monetization (suitable for knowledge anchors and education anchors)
3. To obtain stable traffic, focused, continuous and stable broadcasting and output are the prerequisites
4. Knowledge and education bloggers generally have three live broadcast rooms: drama type, news type, and continuous broadcast type.
5. How to prepare a news live broadcast room? Script is extremely important
6. During live broadcast, the host’s status is extremely important
7. How to create a high-retention live broadcast room
8. How to get a large amount of traffic to the live broadcast room of the video account
9. The live broadcast room is dynamic, people come in and out
10. Live broadcast focuses on interaction. Only through interaction can there be a heart-to-heart connection. Make good use of various tools in the live broadcast room.
11. Constantly review, prioritize, respect data, and be long-term.
Operational power
Underlying cognition of private domain operations
1. Changes in the three major models at different stages, why the private domain began to be valued PRAPA AAPRR RARRA
2. Operations in private domain scenarios are all about closing transactions: operational power = transaction ability * refined customer operation capabilities
3. Four-step method for private domain transactions
Hook plus WeChat
Tweeting to build trust
Events can create momentum: 1. Community activities; 2. Live broadcast activities; 3. Promotional activities
Private chat to promote transactions
4. Complete Sales Thinking - AIDTDA "Love Tick" Six Elements of Closing Questions
5. Super persuasive formula FABG
6. Operational Capacity Iceberg Model: Four Systems Four Systems
Four major private domain transaction operation systems
1. Moments transaction system Trust = (self-control * reliability * intimacy) / self-orientation
2. Social transaction system
3. Live transaction system
4. Private chat transaction system
Four-piece set of refined operations
1. Refined operation system for functional accounts
Ordinary user - IP number, the main business purpose is to enhance the style and create a personality
Intentional user - transaction number, the goal is to close the transaction
Paying users - membership account, service members increase repurchase rate
Agent user - agent number, for agent operators, partners, etc.
2. Refined operation system for customer tags
Label users according to their paid attributes
Tag according to user portrait
Sort by time
Sort by region
3. Refined operation system of account assets
Starting number
Account maintenance SOP standard operating procedure
Use number
disk number
Return number
4. Refined operation system of private domain team
interview
training
Daily work: I do what you see, I say, you listen
Operational assistance
Incentive assessment
Operational capability evaluation criteria
Product strength
Six important things to know about products
What are products in private domain scenarios?
What products are suitable for the private sector: high customer unit price and high repurchase rate
Six basic indicators of private domain products: two numbers (number of potential customers, customer unit price); four ratios (conversion rate, repurchase rate, referral rate and gross profit margin)
If the product is not good, good advertising will only hasten the death of the product
Create high R-factor products to attract paying users
Classification of private domain product matrix
Four steps to create your own product
1. Stand at the starting point, win first and then fight product positioning
Non-burning: academic education, self-study examination, junior college to undergraduate degree
Combustible: public examination, accounting, IT, English, reading
Natural: Entrepreneur training, paid community
2. From 0 to 1, market verification of PMF (product matching market) products
3. From 1 to 10, PMF product expansion
4. From 10 to 100, build a multi-product matrix
Three things to note about advertising and agency franchises
1. Product selection, product selection, product selection (a. Related to the tonality of the private domain IP, b. Good brand, reputation and delivery, c. Friendly benefit distribution mechanism)
2. Does distribution require advance capital?
3. Signing of advertising or agency contracts
Add micro force
Jiaweili = the ability to obtain internal and external traffic * the ability to capture traffic to WeChat
Five major scenarios of traffic plus WeChat
Public domain algorithm recommendation
How to get a lot of traffic through short videos, medium and long videos?
Understand the platform algorithm
To hit the target with money
Increase the amount of content and increase the scheming
The homepage must include information related to your own WeChat ID
In the video, you can mention sending something to everyone and guide comments, and then send private messages in the comment area to ask everyone to add your WeChat account.
In the video, users are guided to send private messages to the blogger, and then direct the traffic to WeChat.
Public domain paid purchase volume
Douyin Dou, Kuaishou Vermicelli, video account promotion and other creator purchasing tools
Douyin Dou, Kuaishou Vermicelli, video account promotion and other creator purchasing tools
Publish content and pay to heat the video (there are many techniques for heating time, target audience and amount of money)
After receiving the private messages, reply one by one and redirect the traffic to WeChat
Through public accounts and information flow, merchants can place purchases on a large scale. (Not a growth model friendly to ordinary entrepreneurs)
someone else's private domain
To acquire customers through other people’s private domains, you need to consider two indicators—input-output ratio and fission coefficient.
For any sharing, you must set up hooks and add WeChat (red envelope information, internal documents)
Own traffic interception
The most valuable traffic is actually your own traffic
Own traffic design hook
Stores deliver physical items
E-commerce sends red envelopes
Training and delivery of useful information
Fission of free private domain
Through personal recognition, turn your WeChat friends into your promoters. "You will be popular in ten years"
Turn your customers into your sales through product delivery
Turn your customers into your partners through profit savvy
For private domain, how to choose between personal WeChat and corporate WeChat?
Generally speaking, if you add a large number of WeChat accounts, the unit price per customer is not high, and it is a centralized operation. This kind of enterprise WeChat is generally used.
If you want to have high unit prices, large content IP, and refined operations for friends, it is recommended to use personal WeChat.
IP power
Business model and IP positioning
Do you already have your own products and business model closed loop?
If you start from 0, is it suitable to create your own private domain and IP?
Are all products suitable for private domain?
What is the purpose of having a private domain?
What are the advantages and challenges for founders doing IP?
Can non-founders do IP?
Five tips for finding the right IP position and long-term monetization
Long-termism in IP development
The key to high-realization character design: vertical real person
Choice of vertical areas
Three elements of IP cold start naming: IP name, function name, feature name
One-minute universal self-introduction template
How to make IP quickly recognized and remembered
Identity Tag System: Professional Anchors
Image tagging system: visual anchor
Language Labeling System: Text Nails
Behavioral Labeling System: Action Gun
Eight suggestions for matrix-based IP and brand building
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