Short pictures and texts - Moments, communities and Weibo

Long pictures and texts—public accounts, publishing books

Short video - Douyin, Kuaishou, video account

Long video - Bilibili, Xiaohongshu, video account, recorded courses

Live broadcast - Douyin, Kuaishou, video account, private domain

Offline speeches - conferences, forums, sales meetings, offline training

True and sincere

Continuous output

Wet and dry combination

Experience 1: What is "hair tie thinking" and why should we develop "hair tie thinking"

Lesson 2: What kind of Moments content is worth producing and publishing. The four principles of sex toys are: emotion, emotion; fun: interesting; use: useful; taste: tasteful.

Lesson 3: How to post to Moments for planning

Lesson 4: How to use PDCA cycle to optimize hair circle content

Lesson 5: When making a circle, you must pay attention to the format: 1. Add paragraphs to long sentences and blank lines 2. Short sentences to paragraphs

Lesson 6: How to make golden sentences come at your fingertips

Lesson 7: Give more likes and comments to your customer circle of friends

Lesson 8: Important communities should interact more to maintain a sense of existence

Tip 9: When sharing any link to the community, it is best to leave a comment

Lesson 10: In different communities, it is best to adapt content to local conditions

Story thinking: How to write a long story-type graphic article

Logical thinking: How to write a long article with practical knowledge

Sales thinking: How to make your long pictures and texts have commercial value

Lesson 1: 1 popular video is worth 1,000 mediocre videos

Lesson 2: Types of short video creation

Lesson 3: The key to the popularity of short videos - take oral broadcasting as an example: the topic selection is excellent, the copywriting is excellent, and the interpretation is excellent

Lesson 4: For big content IPs, the production ratio of interview-type spoken-word videos is extremely high.

Lesson 5: The Vlog method is also suitable for founders, but the production cost is higher

Lesson 6: Drama videos are extremely difficult to monetize

Lesson 7: Short videos are suitable for breaking the circle, but they are not suitable for direct monetization (except for monetization short videos to sell books)

Lesson 8: Short videos that have become popular will definitely become popular again

1. Whether it is short video or private domain, live broadcast is the nuclear bomb that detonates traffic monetization.

2. Three major models for monetizing live broadcast rooms: monetizing from rewards or advertising (good-looking anchors, talented anchors, game anchors); Cashing in goods (suitable for KOL anchors, corporate self-broadcast brands, and evaluation anchors); Selling courses for monetization (suitable for knowledge anchors and education anchors)

3. To obtain stable traffic, focused, continuous and stable broadcasting and output are the prerequisites

4. Knowledge and education bloggers generally have three live broadcast rooms: drama type, news type, and continuous broadcast type.

5. How to prepare a news live broadcast room? Script is extremely important

6. During live broadcast, the host’s status is extremely important

7. How to create a high-retention live broadcast room

8. How to get a large amount of traffic to the live broadcast room of the video account

9. The live broadcast room is dynamic, people come in and out

10. Live broadcast focuses on interaction. Only through interaction can there be a heart-to-heart connection. Make good use of various tools in the live broadcast room.

11. Constantly review, prioritize, respect data, and be long-term.

1. Changes in the three major models at different stages, why the private domain began to be valued PRAPA AAPRR RARRA

2. Operations in private domain scenarios are all about closing transactions: operational power = transaction ability * refined customer operation capabilities

3. Four-step method for private domain transactions

4. Complete Sales Thinking - AIDTDA "Love Tick" Six Elements of Closing Questions

5. Super persuasive formula FABG

6. Operational Capacity Iceberg Model: Four Systems Four Systems

1. Moments transaction system Trust = (self-control * reliability * intimacy) / self-orientation

2. Social transaction system

3. Live transaction system

4. Private chat transaction system

1. Refined operation system for functional accounts

2. Refined operation system for customer tags

3. Refined operation system of account assets

4. Refined operation system of private domain team

What are products in private domain scenarios?

What products are suitable for the private sector: high customer unit price and high repurchase rate

Six basic indicators of private domain products: two numbers (number of potential customers, customer unit price); four ratios (conversion rate, repurchase rate, referral rate and gross profit margin)

If the product is not good, good advertising will only hasten the death of the product

Create high R-factor products to attract paying users

Classification of private domain product matrix

1. Stand at the starting point, win first and then fight product positioning

2. From 0 to 1, market verification of PMF (product matching market) products

3. From 1 to 10, PMF product expansion

4. From 10 to 100, build a multi-product matrix

1. Product selection, product selection, product selection (a. Related to the tonality of the private domain IP, b. Good brand, reputation and delivery, c. Friendly benefit distribution mechanism)

2. Does distribution require advance capital?

3. Signing of advertising or agency contracts

Public domain algorithm recommendation

Public domain paid purchase volume

someone else's private domain

Own traffic interception

Fission of free private domain

Generally speaking, if you add a large number of WeChat accounts, the unit price per customer is not high, and it is a centralized operation. This kind of enterprise WeChat is generally used.

If you want to have high unit prices, large content IP, and refined operations for friends, it is recommended to use personal WeChat.

Do you already have your own products and business model closed loop?

If you start from 0, is it suitable to create your own private domain and IP?

Are all products suitable for private domain?

What is the purpose of having a private domain?

What are the advantages and challenges for founders doing IP?

Can non-founders do IP?

Long-termism in IP development

The key to high-realization character design: vertical real person

Choice of vertical areas

Three elements of IP cold start naming: IP name, function name, feature name

One-minute universal self-introduction template

Identity Tag System: Professional Anchors

Image tagging system: visual anchor

Language Labeling System: Text Nails

Behavioral Labeling System: Action Gun

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