Internal characteristics and resources of the enterprise, such as technological advantages, brand image, financial strength, etc.

Advantages can provide companies with competitive advantages and differentiation

Advantages need to be fully utilized and brought into play to improve corporate competitiveness

Internal deficiencies and shortcomings within the enterprise, such as poor management, poor product quality, etc.

Weaknesses can affect a company's competitiveness and market position

Weaknesses need to be identified and measures taken to improve them

Favorable factors and development opportunities in the external environment, such as market growth, new technologies, etc.

Businesses should seize opportunities and develop strategies to maximize growth and profits

Opportunities need to be detected and exploited in a timely manner to promote enterprise development

Unfavorable factors and potential threats in the external environment, such as intensified competition, changes in laws and regulations, etc.

Threats can pose risks and challenges to businesses

Threats need to be recognized and addressed to ensure the long-term sustainability of the business

Utilize the company's superior resources, seize market opportunities, and achieve rapid development

For example, launching innovative products, expanding market share, etc.

Utilize the company's superior resources to respond to potential threats and maintain market position

For example, strengthening brand image, improving product quality, etc.

Overcome corporate weaknesses, seize market opportunities, and improve competitiveness

For example, strengthening management capabilities, seeking partners, etc.

Reduce corporate disadvantages, respond to market threats, and maintain viability

For example, carry out technological innovation, adjust product positioning, etc.