MindMap Gallery The role of SWOT analysis
SWOT analysis is a method used to evaluate competitive advantages, market opportunities, organizational flaws and external threats. It helps companies determine positioning strategies, business decisions and development directions, and finally conduct strategy formulation and benefit assessment.
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
The role of SWOT analysis
Competitive Advantage
Understand your competitive advantages
Product differentiation
Product design and functionality
Quality and performance
price competitiveness
Cost Control
Price Strategy
Brand influence
Brand
brand loyalty
Technological innovation capability
R&D strength
technology patent
Understand your competitors’ strengths
Features
market share
Brand Awareness
Cost advantage
Market opportunities
New market development
Company expands market share
New products development
Channel expansion
Innovative service model
Adjust service methods according to market demand
Introducing new digital services
Market growth trends
consumer trends
population structure
Consumption habits
technology trends
Popularization of the Internet
artificial intelligence applications
organizational defects
internal management issues
organizational structure
The division of responsibilities
Clear rights and responsibilities
decision making process
Process specifications
Transparent decision-making
internal communication
communication channels
communication efficiency
Human resources issues
The quality of personnel
Knowledge and skills
Creativity
turn over rates
Benefits
working environment
external threats
intense market competition
number of competitors
Competitor strength
price war
Changes in laws and policies
Change risk
policy restrictions
changes in economic environment
inflationary pressure
Interest rate changes
Positioning strategy
Product Positioning
Target customer group
Features and differentiation
Market positioning
market segmentation
competitor analysis
Brand Positioning
Brand image building
Brand positioning communication
internal and external factors
Internal factors
Company Culture
employee values
organizational climate
operating resources
Fund situation
human Resources
external factors
Political Environment
Policies and regulations
Government Relations
social culture
people's lifestyle
cultural values
Business decisions
Product Strategy
New products development
Product line adjustment
Price Strategy
Pricing Strategy
discount strategy
Channel strategy
Channel selection
Dealer management
Direction of development
market expansion
geographical expansion
Development of new customer groups
Product Innovation
Innovative technology applications
Product upgrades and improvements
Brand value added
Marketing
brand cooperation
that is sure
Target setting
short term goals
Long-term goals
Strategic Choice
cost leadership
Differentiation
Resource allocation
human Resources
financial resources
Benefit assessment
business performance
Sales revenue
profit margin
Brand Value
Brand awareness
brand loyalty
customer satisfaction
After-sales service
product quality