MindMap Gallery Chapter 10 E-commerce
2023 Secondary School Economist Examination - Business Administration, the characteristics of e-commerce are: market globalization, cross-time and space restrictions, transaction virtualization, low cost, transaction transparency, convenient operation, personalized service, and efficient operation
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This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Chapter 10 E-commerce
Section 1 Overview of e-commerce
The background and concept of e-commerce
The background of e-commerce: economic globalization and information technology revolution (which laid the technical foundation for the emergence of e-commerce)
The concept of e-commerce: an electronic business model
E-commerce functions and features
Functions of e-commerce: advertising, consultation and negotiation, online ordering, electronic payment, online services, online research, transaction management
Characteristics of e-commerce: market globalization, cross-time and space restrictions, transaction virtualization, low cost, transaction transparency, convenient operation, personalized service, and efficient operation.
Classification of e-commerce
Classification according to the way business activities are run: complete and incomplete e-commerce
Classification according to the geographical scope of electronic transactions: regional, long-distance domestic and global e-commerce
Classification according to the subject of the transaction: Classification according to the subject of the transaction: B2B, B2C, C2C, B2G, C2G
Business flow, capital flow, logistics and information flow in e-commerce
Business flow: the process of changes in the form of items in circulation; Capital flow: capital transaction process; Logistics: physical logistics process; Information flow: the process of information transmission and exchange
The relationship between business flow, capital flow, logistics, and information flow in e-commerce; they are interconnected, accompany each other, and jointly support e-commerce
The impact of e-commerce on business management
Organizational Structure: Transformation from Pyramid to Flat
Management model: conversion from one-way "one-to-many" to two-way "many-to-many"
Production and operation: reduce costs, reduce inventory, shorten cycles, increase opportunities
How to compete: speed, quality, service, credibility
Human resources management: reduce costs, meet employee needs, and facilitate managers and employees
Management ideas: globalization, standardization, rapid innovation, focus on knowledge
Section 2 E-commerce operation system
General framework of e-commerce
Three levels: network layer, information release (transmission) layer, general business service layer (the core is CA certification)
Four pillars: public policy, technical standards, network security, and legal regulations
Components of e-commerce operation system
Consumers: Core Elements
Enterprise: important subject (the fundamental force promoting the development of e-commerce)
Bank: currency circulation intermediary
Logistics distribution system
CA Certification Center: Specializing in providing network identity authentication services
Other factors: collaboration with industry and commerce, taxation, customs and other departments
E-commerce transaction model and general process
B2B: Business to Business
B2C: Business vs. Consumer
C2C: consumer to consumer
O2O: coordination and integration of online and offline
Other e-commerce models: B2G: businesses and governments; C2G: citizens and governments
Operational steps for enterprises to implement e-commerce
Clear vision: where to go; what the future will look like; what are the goals
Formulating strategies: the fundamental guiding ideology for how enterprise e-commerce as a whole should operate.
Selection strategy: Determination of operating model; Channel construction; Brand marketing strategy
System design and development: functional design; process design; website design; database design; system development
E-commerce organization and implementation: e-commerce promotion, trial operation, evaluation feedback, improvement, full implementation, etc.
Section 3 Electronic Payment
The concept and characteristics of electronic payment
The concept of electronic payment: data paid through electronic terminals
Characteristics of electronic payment: digital, open platform, advanced communication means, convenient, fast, efficient and economical
Classification of electronic payments
Electronic money: electronic cash, electronic wallet
subtopic
Bank cards: credit card, debit card
Online banking: a virtual bank counter on the Internet
Mobile payment: mobility, timeliness, customization, integration
Third party payment
The concept of third-party payment: solving the contradiction between payment first or delivery first
Third-party payment process (8 steps)
Section 4 Internet Marketing
Concepts and Characteristics of Internet Marketing
The concept of Internet marketing: new marketing activities
Characteristics of Internet marketing: cross-temporal, interactive, personalized, economical, multi-dimensional, advanced, integrated, efficient, technical
Concepts and methods of online market research
The concept of online market research: activities of surveying, collecting information and analyzing on the Internet
Methods for direct research on the Internet market: online observation method, special discussion method, online questionnaire method, online experiment method
Internet Sales Strategy
Product strategy: product form, product positioning, product development
Price strategy: internationalization, reduction, flexibility, price explanation system
Promotion strategy: shopping guide, prize promotion, gift promotion, points promotion, etc.
Channel strategy: membership network, distribution network, express delivery network, service network, production network
Internet marketing methods
Search engine marketing: Internet marketing based on search engine platform
Blog Marketing: Marketing through blog sites or blog forums
Electronic forum marketing: Use electronic forums as an online communication platform for marketing
Instant messaging marketing: two situations: online communication and advertising
Viral marketing: uses the principle of word-of-mouth communication among users
Online knowledge marketing: Use Baidu’s “know” and “encyclopedia” or self-built question and answer sections on corporate websites, etc.
Online event marketing: Using the Internet as a communication platform, marketing through careful planning and implementation of events that allow the public to directly participate and enjoy the fun.
Online word-of-mouth marketing: interactive communication with target customers through words, pictures, videos and other word-of-mouth information through consumers or corporate sales staff
Internet direct marketing: directly develop distribution channels or directly face the final consumer
Online video marketing: putting various video clips on the Internet in various forms for marketing
Online picture marketing: Designed and creative pictures are put on the platform for marketing
Internet soft article marketing: marketing through explanatory, newsy and promotional articles
E-commerce live broadcast marketing: based on network platforms and live broadcast technology, promote products and interact with consumers to promote sales
SNS marketing: social network service, a kind of marketing realized by using SNS website