Confirmation of operational business model

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Edited at 2022-06-20 10:54:11

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Confirmation of operational business model

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Confirmation of operational business model
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Confirmation of operational business model

What is an operational business model?

The operational business model refers to the business model adopted by the enterprise in the operation process, mainly focusing on the creation, production, sales and profit methods of products or services.

Determine the importance of an operational business model

Clarify profit paths for enterprises and provide paths to achieve business goals

Guide corporate decisions in product or service development, production, pricing, and marketing.

Provide a foundation for enterprises to build a good business operation system.

Identify key elements of an operational business model

Target market segmentation and positioning

Determine target market segments based on different market needs and characteristics to more accurately meet customer needs.

After determining the target market, position the product or service at a specific location in the target market to increase competitiveness.

Product or service innovation and differentiation

Conduct market research to understand the needs of the target market and competitors to provide a basis for product or service innovation

Differentiate yourself from your competitors and win market share by providing differentiation in unique features, design, services, etc.

Supply chain management and cost control

Ensure the efficient operation of the supply chain, from raw material procurement to product manufacturing and distribution, reduce costs and improve production efficiency

Ensure the competitiveness and profitability of products or services through reasonable cost control.

Sales and Marketing Strategy

Develop appropriate sales and marketing strategies to gain more leads and increase sales

According to different markets and target customers, choose appropriate sales channels and promotion methods to increase brand awareness and market share.

Profit model and financial management

Determine appropriate profit models, such as selling products, providing services, advertising revenue, etc., to achieve a stable source of income

Establish an effective financial management system to control costs and manage cash flow to ensure the profitability and sustainable development of the company.

Evaluation and adjustment of operational business models

Regularly evaluate the effectiveness of the operational business model, compare actual profits with expected profits, and analyze the strengths and weaknesses of the model

Based on the evaluation results, necessary adjustments and optimizations will be made to adapt to changes in market demand and improve competitiveness.

Success Stories and Inspirations

Tencent: Through the Internet and mobile Internet technology, it has built a huge user ecosystem and achieved a diversified profit model

JD.com: By building its own logistics and supply chain management capabilities, it provides an efficient shopping experience and wins users’ trust and market share.

Airbnb: Connecting travelers and hosts through an innovative sharing economy model, disrupting the traditional hotel industry.

Enlightenment: Learn from successful cases in different industries, think about the operational business model suitable for your own company, and continuously adjust and optimize to achieve sustained development and profitability.