A goal is a result or state that is desired to be achieved

Control mechanisms are methods or measures used to achieve goals

Express hierarchical relationships through the number of spaces

Each level represents a specific control mechanism

Fill in the corresponding goals and control mechanisms at each level

Help managers analyze and plan control mechanisms at all levels

Ensure consistency between organizational objectives and control mechanisms

Used to define project objectives and key control mechanisms

Show dependencies and priorities at each level

Clearly define strategic objectives and implement control mechanisms through the Ansoff Matrix

Help develop detailed planning and implementation steps for your strategy

Clear structure, easy to understand and apply

Can help organizations and project managers conduct comprehensive planning and control

Can identify associations and dependencies between levels

Filling out the matrix takes more time and resources

There may be ambiguities or incomplete entries

The hierarchical division of the matrix may differ due to different interpretation methods.