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MindMap Gallery Porter's competitive strategy roulette model

Porter's competitive strategy roulette model

This is a mind map about Porter’s Roulette Model of Competitive Strategy. It tells the story about Porter’s Roulette Model of Competitive Strategy. If you are interested in the story of Porter’s Roulette Model of Competitive Strategy, welcome to this mind map. Favorites and likes~

Edited at 2022-03-29 13:06:03

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Porter's competitive strategy roulette model

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Outline

Porter's competitive strategy roulette model

Introduction

Porter's competitive strategy roulette model is a model proposed by Michael Porter in 1980 to analyze corporate strategy.

strategic elements

Market size and growth rate

Market size refers to the total quantity or dollar amount of products or services that can be sold in the market.

For example, the market size of the automobile market is the sum of all automobile sales.

Market growth rate refers to the degree of growth of market size within a certain period of time.

For example, the automobile market will grow at an average annual rate of 5% over the next five years.

market share

Market share refers to the proportion of products or services sold by a company in a specific market to the entire market.

For example, a certain automobile manufacturer has a market share of 20% in the US market.

degree of product differentiation

The degree of product differentiation refers to the degree of uniqueness and characteristics of a company's products relative to its competitors.

For example, a car manufacturer's products have unique design and technical features.

product pricing strategy

Product pricing strategy refers to the price level and method set by a company for its products or services.

For example, a car manufacturer uses a high-price strategy to position itself in the high-end market.

Channel management

Channel management refers to the process by which an enterprise sells products or services to the market through various sales channels.

For example, an automobile manufacturer sells vehicles to consumers through dealers and direct sales channels.

Technological innovation capability

Technological innovation capability refers to an enterprise's ability and level in product research and development and technology application.

For example, a certain automobile manufacturer has advanced automobile R&D and production technology.

Strategic Choice

market development strategy

Market development strategy refers to a company's strategy to achieve growth by entering new markets or expanding existing market share.

For example, an automobile manufacturer enters an emerging market to increase sales.

product differentiation strategy

Product differentiation strategy refers to the strategy for companies to gain competitive advantages through product uniqueness and characteristics.

For example, an automobile manufacturer differentiates itself from its competitors through technological innovation and design advantages.

Cost leadership strategy

Cost leadership strategy is a strategy in which companies gain market share by reducing production costs to offer more competitive prices.

For example, an automobile manufacturer uses efficient production and purchasing strategies to reduce costs.

Focus on strategy

Focus strategy is a strategy in which a company achieves competitive advantage by focusing on a specific market segment or product area.

For example, a car manufacturer focuses on the luxury car market segment.

Implementation path

Strategic Analysis and Assessment

Strategic analysis and evaluation refers to the process of analyzing and evaluating the internal and external environment of the enterprise to determine the best strategic choice.

For example, an automobile manufacturer analyzes and evaluates market size, competitors, and technological innovation capabilities.

strategy development and execution

Strategy formulation and execution refers to the process of developing specific strategic plans and implementing strategic actions.

For example, an automobile manufacturer develops a product differentiation strategy and implements it into product design and marketing activities.

Strategic monitoring and adjustment

Strategic monitoring and adjustment refers to the process of monitoring and timely adjusting the strategy execution process.

For example, a car manufacturer regularly monitors market share and competitor dynamics and makes adjustments accordingly.