MindMap Gallery Strategy Chapter 3 Strategic Choice 2
Strategy Chapter 3 Strategic Choice 2 - Functional Strategy, including: research and development (subjective questions), procurement, production operations and marketing strategy (subjective questions). Everyone is welcome to study.
Edited at 2023-07-10 14:11:14This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about bacteria, and its main contents include: overview, morphology, types, structure, reproduction, distribution, application, and expansion. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about plant asexual reproduction, and its main contents include: concept, spore reproduction, vegetative reproduction, tissue culture, and buds. The summary is comprehensive and meticulous, suitable as review materials.
This is a mind map about the reproductive development of animals, and its main contents include: insects, frogs, birds, sexual reproduction, and asexual reproduction. The summary is comprehensive and meticulous, suitable as review materials.
Strategic choice 2
functional strategy
marketing strategy (Subjective questions)
Determine the purpose target market
market segmentation
Consumer market segmentation basis
Industrial market segmentation basis
Target market selection
undifferentiated marketing
differentiated marketing
centralized marketing
Market positioning
Strategies to seize or fill market gaps
Market positioning strategies to coexist and confront competitors
Market positioning strategies to replace competitors
design market sales team
product
Product portfolio strategy: expansion, reduction, product extension
Brand and Trademark Strategy
product development strategy
price
Basic pricing methods
cost oriented pricing
demand-driven pricing
competition oriented pricing
Main pricing strategies
psychological pricing Strategy
Mantissa pricing, integer pricing, Prestige pricing and solicitation pricing
product portfolio Pricing Strategy
Series product pricing, by-product pricing, Associated product pricing and bundled pricing
discount with discount strategy
Cash discount, quantity discount, transaction discount, Seasonal discounts and promotional discounts
geographical spread Strategy
Origin price, delivery price at destination, unified delivery price, Zoned shipping and subsidized shipping pricing
New product pricing strategy
penetration pricing
skimming pricing
Satisfied with pricing strategy
Distribution--Types of distribution channels
traditional classification
direct distribution
indirect distribution
Internet era
on-line
offline
Promotion
Promotional mix composition requirements
advertising promotion
Business promotion
public relations
personal selling
Promotional mix strategy
push strategy
pull strategy
push-pull strategy
research and development (Subjective questions)
type
product research
process research
Power source
demand pull
technology push
strategic role
R&D positioning
Become a company that introduces new technology products to the market
Become an innovative imitator of successful products
Become a low-cost producer of successful products
Become an imitator of low-cost producers of successful products
Production and operations
Four factors of operational processes: batch size, variety, demand changes, and visibility
Contents of production operation strategy--supply chain and distribution network selection
Manufacturer's inventory plus direct shipping
Manufacturer's inventory, direct shipping and in-transit consolidation
Competitive Focus of Production Operations Strategy (TQCF): Lead Time, Quality, Cost, Manufacturing Flexibility
Three types of capacity planning: leading, lagging, and matching
Three methods to balance production capacity and demand: resource order, order production, and inventory production
purchase
Three supply strategies
Few or single source strategy
Multiple sources, small quantity strategy
Balanced supply strategy
Trading straregy
market trading strategies
short term cooperation strategy
subtopic